Effective Advertising

Sales Tips To Grow Your Business

Advertisers And Marketers

Advertisers and marketers now have more choice than ever before to reach their audiences through an increasingly evolving and fragmenting media landscape and through newer options such as social media. In this environment attracting advertising revenue is becoming increasingly difficult – even large mainstream publishers whose business models were previously reliant on advertising dollars are diversifying into areas such as transactional, retail revenue and paid content.

Customer Service and Processes

how are you managing your advertising sales internally? Do you have strong processes and procedures in place to ensure a responsive, consistent and highly professional service is being delivered to your potential client base and advertisers?

Advertise With Us Page and Sales

make it easy for potential advertisers to reach you through your site - and all other Touchpoints - and create and maintain an effective, up-to-date and compelling media kit.

Communicate To Your Advertisers

position your advertisers as a vital stakeholder market who are in the same league as your consumers. Just as you communicate to your consumers through newsletter, social media or some other form of regular communication.

Your Market / Audiencedevelop a deeper understanding of your audience. What qualitative information are you gathering from your consumer or user base on an ongoing basis and how are you Utilizing these insights for your advertisers?

Protect Your Revenue Streams

develop a well thought out plan regarding the amount of press release generated content and free promotion you publish. Why would a business pay to advertise with you when they can appear for free in an editorial environment?

Accountability

ensure you are reporting up to date audience data, or quantitative statistics transparently and accurately.

Competitive Market and Your Position

do you have a strong understanding of your competitive market and your place in it – your advertisers will! Are you promoting your 'unique selling points' (USPs) effectively and can you counter your potential advertiser's objections based on your well developed competitive

Continually Educate Yourself

the advertising, media and publishing market is now evolving at a pace never before Realised. We are currently experiencing an evolution likened to Gutenberg's invention of the printing press.

thank

you