Presented By:

Ahmad Zia Lodin 3816

AGENDAIntroduction

History

Why Sony?

Mission & Vision

SWOT Analysis

Product Range

Achievements

Competitors

Market Share

Conclusion

Sony is the Japanese company and known all over the world.

INTRODUCTION

HistorySony is the Japanese companyFounded - May7, 1946 By Akio Morita Headquarter- Tokyo

Sony is the combination of two words Sonus- Sound & Sonny- Little son together it came as SONY

First Product - First Tape recorder called Type – G.

WHY SONY ?

They have a stability of a public traded company

Extensive training

Comprehension vision coverage

Long – term disability coverage

Flexible spending accounts

Attractive prescription coverage

Mission

• “To experience the joy of advancing and applying technology for the benefit of the public.”

Vision

• Its Vision is to become a broadband entertainment company.

• To create exciting New digital entertainment experience.

SWOT ANALYSISSTRENGTHS

Innovation Quality Brand Strength Product Differentiation High Specialized

Integrated Product & Services

WEAKNESSES

Maintain Multiple Function

Product Pricing Battery Efficiencies

OPPORTUNITIES

T.V Category & Gaming Segment Investing

Network Initiatives T.V Business expansion International Market

THREATS

Competitors competition Global economic

RecessionElectronic Network

Security

Product Range

• Game Consoles

• Movie & Video Equipment

• Mobile Phones & Music • TV & Audio Equipment

• Computer

• Financial Services

Achievements

Sony World Photography Award Photographer of the year – 2012

Top Performer – 2008 Rep of the year – 2008

Sony Electronics – Top performance Awards

MARKET SHARES

CONCLUSION

Sony is the place where imaginations become real.

Sony’s integrate its talent by placing common goals and priority for increasing competitive market.