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© iV 2014
sound business : giving your brand a voice - then teaching it to sing
© iV 2014
branding
© iV 2014
branding
© iV 2014
Don’t Leave Home Without It
branding
© iV 2014
branding
© iV 2014
audio branding
ux / uibrand theme
product sound
mnemonic
brand voice
soundscapes
advertising sound
branded audio content
© iV 2014
audio branding
sight sound?
© iV 2014
audio branding
relative importance
41%58%
sight sound
© iV 2014
audio branding
marketing expenditure12%
84%
sight sound
© iV 2014
sound benefitscommunicates on a deep emotional level
© iV 2014
sound benefits
speaks a universal language
communicates on a deep emotional level
© iV 2014
sound benefits
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
© iV 2014
sound benefits
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
acts on our physiology
© iV 2014
connects us
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
acts on our physiology
sound benefits
recognition
equity
engagementidentity
© iV 2014
management
ROI
sound business
behaviorrecognition
equity
© iV 2014
ROI
sound business
intuitionart
© iV 2014
sound strategy
sciencedata
© iV 2014
sound strategy
andart science
© iV 2014
sound strategy
© iV 2014
sound strategy
strategist
creative director
behavioral economist
70% redemption rate
30% increase in engagement
© iV 2014
the power of sound
29% increase in sales16% increase in traffic
© iV 2014
the power of sound
130% increase in sales
© iV 2014
the power of sound
© iV 2014
the power of sound
27% increase in sales
© iV 2014
the power of sound
© iV 2014
the power of sound
11% decrease in sales
