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CO-WORKING, CORPORATES & THE PIVOT rganization takes what it learns from one business model in one market and apply it in a new market with a different business model. a organización toma lo que aprende de un modelo de negocio en un mercado y aplicarlo en un nuevo mercado con un modelo de negocio diferente.

Spain Co-working Conference 2016

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Page 1: Spain Co-working Conference 2016

CO-WORKING,CORPORATES

&THE PIVOT

An organization takes what it learns from one business model in one market

and apply it in a new market with a different business model.

Una organización toma lo que aprende deun modelo de negocio en un mercado

y aplicarlo en un nuevo mercadocon un modelo de negocio diferente.

Page 2: Spain Co-working Conference 2016

FOTO CREDIT: HENK JAN WINKELDERMAAT

RONALD VAN DEN HOFF

AUTHOR

PUBLISHER

TRENDWATCHER

ENTREPRENEUR

COACH

INVESTOR

CHAIRMAN OFSOCIETY30

FOUNDATION

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GAMING PLATFORMS

Apple invests $ 1 billion in Chineseride-hailing service Didi Chuxing

APPLE’S PIVOT, UBERS PIVOT

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COUNTRY AS A PLATFORM

ESTONIA: E-resident-ID-cards.

E-residents have validated identitiesand can open bank accounts, start companies, hire staff without ever visiting Estonia in real life.

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Uber, the world’s largest taxi company owns no vehicles.

Facebook,the world’s most popular media owner creates no content.

Alibaba, the world’s most valuable retailer has no inventory.

Airbnb,the world’s largest accommodation provider owns no real estate or beds.

Skype, WeChat, WhatsApp & Facebook Messengerthe world largest phone companiesown no telco infra

Netflixworld’s largest movie house owns no cinemas

TEN YEARS AGO

YouTube,the first video was uploaded

Facebook,just a year old

Bitcoin,didn't exist

Android,a small startup that Google just acquired

6.4 billion humans on Earth, only ~1 billion were online, and none of them had heard of Uber or AirBnb

TODAY

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‘Corporations will have to learn how to influence culture and sub cultures by collaborating with those who create these cultures externally.’David Armano, Global Strategy Director at Edelman.

Las corporaciones tendrán que aprender cómo influir cultura culturas y sub colaborando con aquellos que crean estas culturas externamente '.

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Interdependent Economy:networked value creation, based on solidarity, sustainability and reciprocity,la creación de valor en red, basado en la solidaridad, la sostenibilidad y la reciprocidad,

& a new balance between monetary and social capital. un nuevo equilibrio entre el capital monetario y social.

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2016 INTERNET MINUTE?WHAT HAPPENS IN AN

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3D PRINTING : MAKERS PLATFORM

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DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLSCOLLABORATION SOFTWARE.

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DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLS

The next step in the DAO’s evolution: -weaker link between invested capital and decision-making power, -influence based on the value the DAO’s contributors added to the organization

DECENTRALIZATION

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takeaway home cooked meals

COLLABORATIVE ECONOMY OF STUFF, FOOD & MORE

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“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb

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COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,PLATFORMS AS ENABLERS.

MATE Hotels creates their own Hub & Spoke platform

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AIRBNB ‘PIVOT’ FOR A PART OF THE PIE…

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COLLABORATION OR STAND-ALONE?

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spaces, servicesand productsmonetary

capital

shared co-working &

open collaborationsocial capital

BUSINESS MODEL SEATS2MEET.COM

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MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.

Seat ReservationSystem

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WHOIS INDA HOUSE?

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EVENT MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.

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…got a new job, invited for a new project,or started a new company:2013 1 out of 82015 1 out of 6

** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS: BEING PART OF THE ECOSYSTEM MEANS

-sales-marketing-pr.-research-innovation

…the network assist us in activities like:

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HUB & SPOKE MODEL

HUBLOCATION

CITY OR REGION

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“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM

“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.

SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…

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Ricoh Open 2016: a Seats2meet Pop-Up location

POP-UP LOCATIONS

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SEATS4LOCALS…..FOR THE INTEGRATION OF NEW EUROPEANS

SEATS4SILENCE….RURAL AREAS

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ROADMAP.

MAKE SURE YOUR SPACE KEEPS ITS