Adir Regev

Actionable Data

About Us

• Google Certified Partners• Facebook Authorized Resellers

• What we do:– Focusing on “Performance Marketing”

• Search Engines Marketing• Social Marketing• Web Analytics • User Interface Optimization

– We are also doing other buzz words

• Specializing in Large and Complex Projects & Organizations

RESELLER

• Media Management – Search Engines (SEM)– Sites Networks – Facebook Reseller– Niche markets (Yandex, Begun, Bukra…)

• Search Optimization– Brand Protection– Complex / Multilingual

• Web Analytics & UI

• Youtube Channels– Design & Implementation– Management & Promotion–

• Minisites Design & Production

• Applications Development – Mega Campaigns managements – SEO benchmarking & management tools

Our Services

Actionable Data Less Data

More Action

How do I increase Profitability / Sales

How do I increase Volume

Thumb Rules for Actionable Data

• Hook analytics data to business model

– What parameters define Profitability

– What parameters define Volume

• KISS - Keep It Short & Simple

– Look for the simplest data that can create maximum

effect on Profit / Volume

Thumb Rules for Actionable Data

Sample 1

Market Potential

Sales potential analysis by territory

• Profit = Transactions

• Volume = Traffic / Conversion Rate

• Profit = Transactions

• Volume = Traffic / Conversion Rate

Transactions by Territories

Average Transaction Value

Conversion Rate

Solution

Hotel Дан Панорама Тель-Авив

Отель Дан Панорама имеет идеальное расположение рядом с морской набережной Тель-Авива, этот отель прекрасно подходит для семейного отдыха или деловой поездки. Совсем рядом с отелем мягкие песчаные пляжи Средиземного моря, отсюда можно легко добраться до экзотического Старого Яффо и других главных достопримечательностей Тель-Авива.

• Site localization to Russian

• Increase Advertising volume in Russia

Bottom line

• Conversion rate raise + 65%• Transactions raise +36%

השוואת חודש ינואר השנה מול ינואר אשתקד *

• Conversion rate raise + 65%• Transactions raise +36%

השוואת חודש ינואר השנה מול ינואר אשתקד *

20112010

Sample 2

Advertising Effectivness

• Profitability = • Members registration• Page views

• Volume = • Traffic / Advertising costs

• Profitability = • Members registration• Page views

• Volume = • Traffic / Advertising costs

Define Profitability & Volume

Analyze data

VolumePageviews

GoogleYnetWalla0

10000

20000

30000

40000

50000

60000

GoogleYnetWalla0

20

40

60

80

100

120

140

160

180

GoogleYnetWalla0

5

10

15

20

25

30

35

40

PotentialAdvertising costs

ProfitabilityMembers registrations

Portal 1 Portal 2 Search 1 Portal 1 Portal 2 Search 1 Portal 1 Portal 2 Search 1

Bottom Line

• Advertising budget optimized to fit results

• Advertising on Portal 2 focused on relevant

channels

• Walla spend increased

• Club members registration increase + 42%

Sample 3

Hooking online / offline activity

• Hook your data to your site business model

• Find the right data that represent Profit / Sales

• Find the right data that represent Volume / Potential

• Look for data that will have the highest effect in the shortest time

• KISS – Keep It Simple

• Look for simple data, don’t over analyze

• Make sure your have a bottom line to show your management

Summary

One of our customers – Bottom Line

“I showed my management how you took 500,000 shekels and created 57,000,000 worth of sales with your SEO and Analytics sh……..t.”

“They loved this slide,

(…and I got a great bonus!)”

“Send me the work order for next year… I’ll sign it.”

Internet Marketing

Thank you

www.gim.co.il

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