conversated media

Urban Dictionary isn’t just a dictionary website, it’s a definition destination, with over 5 million slang words and phrases. If you’ve heard it on the street, chances are you’ll find it at urbandictionary.com

Let’s define success together! Get in touch: tylerjames@conversated.com

Conversated MediaCreating conversations that matter | conversated.com

Sponsored Word of the Day (WoD) Program

UrbanDictionary has the ear of over 1.4MM people that subscribe to its WoD. Tapping into the sponsored WoD program will ensure that UrbanDictionary’s audience of millions will know that a “mechanic” fixes more then just vehicles... he fixes “problems”.

The sponsored WoD program will last 3 days (12/28-12/30, we’re flexible with dates):

i) Dec 28th we’ll send out the Mechanic definition to our 1.4MM subscribers:

·785K Facebook Fans: the FB share will contain movie trailer & link to custom definition page ·36K Twitter Followers: the Tweet will link to custom definition page ·250K Email subscribers: the email will contain Mechanic advertisement ·350K UrbanDictionary Homepage Visitors: Mechanic will be the featured definition on Dec. 28th, and remain on the homepage for approx. 6 days

ii) Dec 28th we’ll launch a 3 day Mechanic homepage roadblock, consisting of a site-skin and 300x250. (see example top left)

iii) Dec 28th we’ll launch a custom definition page for Mechanic, complete with embedded movie trailer and site-skin. (see example bottom left)

iv) Dec 28th-30th we’ll deliver 1MM rich media ad impressions (300x250 & 160x600) for Mechanic on the interior pages of UrbanDictionary, where over half of our traffic enters the site. Ideally we’d like to work with LBi to create units that are unique to UrbanDictionary with an emphasis on defining Mechanic.

Branded Homepage

Custom Definition Page

conversated media

Let’s define success together! Get in touch: tylerjames@conversated.com

Conversated MediaCreating conversations that matter | conversated.com

Define Your Friends (DYF) Program

In Feb. 2010 an astonishing Internet meme broke out that involved millions of people simultaneously updating their Facebook status with the definition of their names as defined on UrbanDictionary. In addition people were posting the definitions of their friends’ names on their friends’ walls too. UrbanDictionary’s traffic more than quadrupled as a result over a 4 day span!

One thing became clear... people get a kick out of defining themselves & others with the comedic slang found on UrbanDictionary!

That’s why we’re excited to bring the Define Your Friends (DYF) program to market for the 1st time!

Introducing the DYF Ad-units: (see examples on left)

Eg. 1) 300x600 Homepage DYF UnitEg. 2) 500x250 Interior Page DYF Unit

The execution of the DYF campaign will involve:

i) 300x600 DYF unit on Homepage (100% share of voice) for 2.3MM impressions (delivered approx. 1/3-1/11).

ii) 500x250 DYF unit on Interior Pages for 1MM impressions (delivered evenly approx. 1/3-1/11).

iii) Customized definition pages will be constructed for each DYF definition.

iv) UrbanDictionary will engage with its Facebook Fans (785K) & Twitter Followers (36K) encouraging them to get involved in the campaign and define their friend’s “Badassness”.

v) Users will post DYF links to their friends Facebook walls. When their friend clicks on the link it will take them to the appropriate customized definition page, which will in turn invite the friend to define their friends!

If necessary, we can change the theme “Badassness”, along with the associated definitions, to suit your larger campaign’s creative theme.

300x600 Homepage DYF Unit

Brand-able Theme

Social Sharing:Click to Copy and post to a friend’s

Facebook Wall

Customizable Definitions

and Images

500x250 Interior DYF Unit

Homepage Skin with 300x250

conversated media

Custom Definition Landing Page

conversated media

Define Your Friends 300x600

conversated media

Define Your Friends 500x250