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Roman Sterly pitching SportCentral startup in 5 minutes before Czech Tech Pitch Day that will be held in Boston/Cambridge and Silicon Valley in May 2013.
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Salesforce for sports venues
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
Czech Republic
USA
Europe
7.000 venues
200.000 venues
400.000 venues
Facilities are underutilized by 20-50%
Our customer - Sport Venues
Struggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
SOLUTION
Destination website helping recreational
sportspeople and teams to solve their problems
Social, Local,
Mobile
Gamified
High traffic
Directory listing (free) Season/lesson tickets Contacts
Lead generation Memberships Analytics
Daily deals, other discounts Reservations Customer requests
Events (e.g. local tournament) Gift certificates Sales force
automation
Newsletters
SportCentral offers tools for sports venues that are
easily integrated into their website & the destination
site, mobile app, widgets
SOLUTION
Customer Acqusition Online Sales CRM
2.5 hours / w 150M sportspeople
$150-200 bn / y U.S. Amateur sports market
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sport venues on Google
U.S. MARKET SIZE
Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL
Now (CZ)
Biggest database6100 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customized
COMPETITIVE ADVANTAGE
Lower costs in CZ
Raised $50k
70k visitors 6100 venues
ACCOMPLISHMENTS TO DATE
Won Startup Funding EuroTour Prague 2013
Organized nation-wide campaign/contest “Sport of the Year”
Organizer:US Market Access Center
1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY
Developers(est. salary $40,000/y)
Marketing, sales(est. salary $27,000/y)
Management/support staff
Key hires as soon as we get funded
OUR TEAM
FINANCIAL PROJECTIONS
Break-evenin 15 months
CAC $820LTV $14600
$MRR
month
$MRR
600 customers
$80/month subscription
15% commission
EXIT
Sale IPO
Google / Google+
Salesforce.com (enter new industry)
Nike / Nike+
WHAT WE NEED
$1,1M for 12–18 months
$460k development$490k sales/marketing$170k overheads, etc.
Advice / Mentorship
October 2013 / 100 customers
Roman SterlyFounder / CEO
www.sportcentral.cz
youtu.be/E-5JL0KEAzU – video presentation
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