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Following exciting discussions in our LinkedIn Group (CRM and BI in sports), we have produced a summary of the Group’s activity.
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What is CRM?
Our proposition
Your opinion
CRMin Sports 2013
WHAT IS CRM Your Opinion
Join the discussion and vote here >>
At the beginning of October we asked members of our LinkedIn Group:“What do you think of when you hear the term CRM? What is CRM for you?“
Please see the results on the right.
If you haven’t voted yet, please feel free to join ourpoll and LinkedIn discussion.
On the following pages you will find some extracts fromthe poll summary, which we hope will be of interest toyou.
WHAT IS CRM Your OpinionFiona GreenDirector, Co-Founder at WINNERS
“For me it’s a combination of many things - from strategy, and culture to data, technology and processes: you can’t have one without the other otherwise your CRM approach will fail.”
Kristian GotschCRM, Loyalty, Satisfaction and Marketing
“For me it is a focus on the RELATIONSHIP between two parties - in the case of sports most often the club and the fan. In order to succeed thorough knowledge of the fan(s) and the club is required - technology is “simply” the enabler of creating, maintaining and developing the relationship.”
Kim Board-AllamSales Manager at In Cloud Solutions
“CRM is about Customer Relationship Management it is about knowing your customer inside out sitting in whichever department of the business you operate in. It’s about offering that customer first class customer services.”
WHAT IS CRM Your Opinion
Katie HaleExecutive Assistant at Call Systems Technology
“CRM is a way of organising your customer data, managing your processes and sharing knowledge with colleagues.”
Gaurav VermaCRM Consultant & Specialist
“CRM is a “Managing a Change”! A change that technology or a software can bring about to enhance the relationships we built with the target customers.”
Luke SolomonsonPrincipal at Matchday Intelligence
“The technology/software bit is like an “oven”. Customer insight and data is like the “ingredients”. But the results depend largely on the skill of the “chef”. A really good chef can make great food with the most basic and stove and ingredients.
The best results come from having a good stove (technology), really good ingredients (customer insight), and a great chef that has the creativity and skill to make a delicious dish.
It’s all about having the right mix of technology and insight, but then the talent, creativity,and skill to integrate that into strategy.”
WHAT IS CRM Our Proposition
Our proposition
Winners’ approach to CRM is based around the principle of the perfect circle where all five elements are as important as each other. Place less emphasis on one area over another, and the circle collapses.
However, as the poll results show, the impact CRM has on the marketing function within a sports organisations suggests this department is the most logical place for CRM responsibility or ownership.
HOT SPORTS CRM TOPICS 2013
Click on the topic to join a discussion
HOT SPORTS CRM TOPICS 2013
Click on the topic to join a discussion
HOT SPORTS CRM TOPICS 2013
Click on the topic to join a discussion
HOT SPORTS CRM TOPICS 2013
CRM RESPONSIBILITY
Our latest discussion!
Following our previous discussion (http://linkd.in/JKCbc8), we decided to ask our LinkedIn members who in their opinion should be responsible for CRM in a sports organisation.
Don’t miss out and vote now! We would really love to have your opinion on board!
Join the discussion and vote here >>
A LITTLE BIT EXTRA
The use of CRM in the sports industry
Data Protection Laws of the worldMarch 2013A handy summary of the key elements of data protection around the world.
Direct marketingSeptember 2013A summary of the UK’s privacy and electronic communications guidelines.
Single Customer View (SCV) in 90 seconds
www.winnersfdd.com
+44 (0) 330 111 3880
www.linkedin.com/company/3330447
Darren Venn
@WinnersCRM
uk.linkedin.com/in/darrenvenn
Richard Kelly
@WinnersCRM
uk.linkedin.com/in/richardkellycrm
Fiona Green
@fionagreen66
uk.linkedin.com/in/fionagreencrm
WINNERS CONTACTS
