What is a Squeeze Page?

How can you make one?

How will it help your business?

What is a squeeze page?

“The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: their email

address.”

NOTE:You could ask for other info instead

What is a squeeze page?

In other words:

A PIVOT between a visitor/ follower/ connection

…and your database of interested prospects

Relies on you providing something they want – in return you get what you want!

Only one choice of action/ navigation

Example

Example

Not just for B to B

Lead magnet/ Lead bait

You need this in order to create a squeeze page.

To design yours:Know your customer avatarKnow what their challenges/ opportunities/ dreams areKnow what they WANT (rather than what you think they SHOULD have!)Think about where you ultimately want to lead them

Lead magnet/ Lead bait examples

EbookGuideChecklistFree trialVideo trainingVoucher (discount/ freebie)Free ticketBook chapter….

What else?(Newsletter sign up is sooooo boring!)

Best lead magnet design

Tailored to one very specific need/ challenge

Tailored to specific customer avatar

Offers high perceived value

Digestible in a few minutes

Positions your business, but doesn’t give all the answers

Naturally leads to the next steps in your prospect nurturing

Lead magnet

What could yours be?

NOTE: also useful on your website!

Lead magnet

How will you physically package it, host it and share it?

NOTE: Good design adds to the positioning of your brand

Many squeeze page software packages will host and deliver your lead magnet.

Lead magnet

If it is a guide, training, ebook or checklist –what will the title be?

Succinct

Focused on benefits

Compelling

Easy to refer to in adverts

Next …

You need an image

Either of the guide or checklist

Or a happy customer

To ‘sell’ the giveaway on your squeeze page

NOTE: If you want to run Facebook ads to the page, you’ll want to use the same/ similar imagery there

Build your squeeze pageLeadpages

Build your squeeze pageSqueeze Page Toolkit

Build your squeeze page

(from www.squeezepagetoolkit.com)

Key components

Headline

Key components

Benefits

3-5 bullet points

What will the result of acquiring this knowledge/ freebie/ membership etc. be to them?

Image

Of giveaway/ happy customer(Guide etc. – add title to image)

Key components

Sign-up form

The fewer the fields the better

(Email only vs. email and name …?)

Very important – privacy policy/ statement

Social proof

Eg.’as featured in’

Testimonials (FOR THE LEAD MAGNET)

Tips for success

• Focus on what your prospects WANT not what they NEED

• Only offer to help with one challenge/ dream at a time

• The less friction the better

• The less anxiety (caused by lack of trust) the better

• No selling (do not mention your products or services)

Where can you share them?Facebook ads

Where can you share them?Facebook ads

Where can you share them?

• Google ads? NO

• Social media

• Print ads

• Email signatures

• Business cards

• Where else?

Want more info on Facebook marketing?

Get your free guide here:

http://www.bramblebuzz.co.uk/7-savvy-ways