Upload
mohsin-hassan
View
415
Download
0
Embed Size (px)
Citation preview
I. HISTORY OF STARBUCKS II. STARBUCKS CUSTOMERSIII. STARBUCKS IN THE WORLDIV. SWOT ANALYSISV. STARBUCKS IN SAUDI ARABIAVI. PROBLEMS OF DOING BUSINESS IN SAUDI
ARABIA.VII.CONCLUSION
AGENDA
18-45 year oldsYoungsters who want to gather with their friendsOffice workers and students who need to catch up
with their workPeople who are adventurous, willing to try new things
TARGET
EAST ASIA• China• Hong Kong• Macau• Japan• South Korea• Taiwan
SOUTH EAST ASIA• Indonesia• Malaysia• Philippines• Singapore• Thailand
STARBUCKS IN ASIA
NORTHEN ASIA• Russia
WESTERN ASIA• Armenia• Barhain• Cyprus• Jordan• Lebanon• Kuwait• Oman• Quatar• Saudi Arabia• Turkey• United Arab Emirates23 / 44 - (52%)
NORTH AMERICA (100%)• Canada• USA• Mexico• Puerto Rico
CENTRAL AMERICA (3/52 - 14%)• Aruba• Bahamas• El Salvador
• SOUTH AMERICA (4/10 - 40%)• Argentina• Brazil• Chile• Peru
STARBUCKS IN THE AMERICAS
• Austria
• Belgium
• Bulgaria
• Czech Republic
• Denmark
• France
• Germany
• Greece
• Hungary
STARBUCKS IN THE EUROPE
• Ireland
• Netherlands
• Poland
• Portugal
• Romania
• Spain
• Sweden
• Switzerland
• UK
18 / 37 – (49%)
Product diversificationEstablished logo, developed brand, copyrights,
trademarks, website and patentsCompany operated retail storesInternational presenceValued and motivated employees, good working
environment
STRENGHTS (1/2)
STRENGHTS (2/2)
Good relationships with suppliers
Industry market leaderCustomer loyaltyWide spread and consistentKnowledge basedStrong BoardTrendy brand imageStrong financial foundation
Weakness & Opportunities
Weakness:
•Over Exposure
•Many ProductsOpportunities•Customization
•International Market
•On the go life style
Competition (restaurants, street carts, supermarkets, other coffee shops, other caffeine based products)
Market saturationCoffee price volatility in developing countriesNegative publicity from poorly treated farmers in
supplying countries
THREATS (1/2)
THREATS (2/2)
Consumer trends toward more healthy ways and away from sweet coffee beverages and cakes
Cultural and Political issues in foreign countries
PROMOTION: COMMITMENT TO THE WORLD
Environmental impact
Creating “Grounds for your Garden”
Using recycled materials: ranked 15 on the U.S. Environmental Protection Agency’s list of Top 25 Green Power Partners
PROMOTION: COMMITMENT TO THE WORLD
Fair tradeLargest buyer of Certified Fair Trade coffee in North
America (10% of the global market)Payes above market prices for all of its coffeeOpens farmer support centers in Africa
PROMOTION: COMMITMENT TO THE WORLD
Product (red)Raise awareness and funds to help eliminate AIDS in
Africa.Starbucks’ Red products and Red card:
Problems of doing business in Saudi Arabia.
The Israeli ConflictSaudi govt laws and people own value system. LogoMale –female interactionBack drop cross culture wealth uncertainty Strict religious conviction Lack of modern reality