Startup  Founder  101    Dave  Parker  -­‐  @DaveParkerSEA  

#SEFI @Founding

Agenda    

• Welcome  &  Introduc>ons    

•  Stages  of  Entrepreneurship    • Where  are  you?  

•  About  FI    • Q&A  

Thanks!  

Introduc>ons  

SeaIle  FI  Co-­‐Directors    

• Maria  Dykstra  -­‐  @TreDigital    

•  Diane  Najm  -­‐  @VirtualGestures  

•  Dave  Parker  -­‐  @DaveParkerSEA  

Stages  of  Entrepreneurship  

1.  Idea>on  &  Customer  (Market)    

2.  Valida>on  -­‐  Customer  Development  

3. Minimum  Viable  Product    

4.  Product  Market  Fit  

A  Bad  Team  in  a  Great  Market  can  s:ll  win  –  A  

great  Team  in  a  bad  market  won’t  win.    

Marc Andreesen http://www.stanford.edu/class/ee204/ProductMarketFit.html

Customer  Development  isn’t  something  you  read  about  it.  You  have  to  do  it  by  geFng  

out  of  the  building  

Steve Blank

MVP  =  Excep:onal  Viable  Product    

Rand Fishkin

http://www.stanford.edu/class/ee204/ProductMarketFit.html

Which  Stage  are  you  in?  1.  Idea:on    2.  Valida:on    

3.  MVP    4.Product  Market  Fit    

About  FI    

Overview

Spring 2013 FI.co

Founded in 2009 by Adeo Ressi, the goal of the Founder Institute is to create a thousand companies a year in thirty-five cities worldwide. Our four month mentorship program is designed to help Founders validate their idea, and build their dream companies.

An idea-stage incubator that helps entrepreneurs create meaningful and enduring technology companies.

Great People

Expert Training

Aligned Incentives

As featured in

Spring 2013 FI.co

Phil Libin Evernote

Joe Bezdek DivX

Jason Calacanis LAUNCH

David Weekly PB Works

Naval Ravikant Angel List

Eric Ries The Lean Startup

Robin Chase Zipcar

Aaron Patzer Mint

Jeff Dachis Dachis Group

Phil Kaplan ADHA Labs, Inc.

Rebecca Lovell GeekWire

Peter Pham Color

Seth Sternberg Meebo

Rashmi Sinha SlideShare

Mentors  

•  Andy  Liu  •  Bryan  Mistele  

•  Dan  Schapiro    •  Charles  Mount    

•  Rebecca  Lovell  •  Dave  Bluhm    

•  MaI  Shobe      

•  Brian  Schultz  •  Todd  Hooper    •  Charles  Kwon  •  T.A.  McCann  

•  Chris  Devore  •  Joel  Espelien  •  Keith  Smith      

Past & Current

The Curriculum

Spring 2013 FI.co

Four months of what Founders need to know

Once a week the Founders meet for company-building sessions lead by three world-class mentors. Each mentor makes a short, informative presentation on that week’s topic, and then all three work with the Founders on their respective ideas. They offer feedback and advice on every aspect of their business, from the core concept to the revenue model.

In addition to the mentor sessions, Founders meet with their assigned group twice a week to work together and foster the collaborative environment Silicon Valley is known for.

Everything the Founders are asked to do is directly related to launching their dream company.

Startup Basics and Orientation

Visions and Values

Startup Research

Naming and Branding

Startup Legal and IP

Cofounders, Hiring and Firing

Revenue, Costs and Profits

Product Development

Outsourcing, Partners and Suppliers

Marketing and Sales

Presentation and Publicity

Fundraising

Is the Founder qualified to research and select a viable business idea?

MENTOR IDEA REVIEW

Is the Founder ready to develop the product and launch the business?

MENTOR PROGRESS REVIEW

Is the business worthy of the Founder’s full-time commitment?

Graduation

Program  Cost  Breakdown  

•  Applica>on  Fee  -­‐  $50  •  Course  Fee  -­‐  $995  –  before  start    

– Weekly  event  meals  (not  aber  hours  drinks)    

–  Office  hours  and  coaching    – Mentor  sessions    

•  3.5%  to  Pool    –  1%  to  your  Grad  Group  –  1%  to  local  mentors  –  weighted    

–  1.5%  to  FI  •  Aber  fundraising  of  $50k  -­‐  $4,500  Tui>on    

Dave  Parker  @DaveParkerSEA  dkparker.com    

www.fi.co/apply/159  

Early  Deadline  10/13  Final  Deadline  11/03  Session  Starts  11/18  

Q&A