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The elevator pitch workshop before Startup Live Vienna 5 held in Sektor 5, March 2012
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Startup Live Elevator Pitch
Pitch 1
3 Things first
No!
1
Art not Science
2
Anytime
3
We are here
But a week earlier
Ideas will inspire
Ideas will die* *Don‘t worry, they are not really dead
WTF?
Pitch
Let‘s talk about pitch
It starts here
It has to go there
Methaphorically singing speaking
This is in between
Your head
Their heads
Pitch ? ? ?
90 fucking seconds
Sales 101
Attention
Interest
Decision
Action
Pitching = selling
But pitching is more!
Center of the universe
KYA = Know Your Audience
Connection
with
Excitement
Retention
?
Emotion
Connection
Excitement Retention
Clarity
What can you do?
Preperation
Get out of YOUR head
Repetition
K.I.S.S.S.
Keep It Short, Simple & Sexy
Explain to a teenager
One-Liner
Relate to know things
Delivery
Authenticity
Structure
Different stuff, but same „molecular“ structure
15 sec
30 sec
30 sec
15 sec
Anatomy 1 You
Problem
Solution
Your Need
15 sec
30 sec
30 sec
15 sec
Anatomy 2 You
Need
Satisfaction
Your Need
15 sec
30 sec
30 sec
15 sec
Anatomy 3 You
Vision
„Product“
Your Need
15 sec
45 sec
35 sec
Bad Pitch You
Problem
Solution
Pitch 2
Pitch 2 Don‘t let your idea die
A well prepared, well delivered,
short, sexy, simple Pitch about a clear idea that
is authentic,
can be understood by a teenager
has an easy to follow structure
raises emotions,
excites and connects with people,
will be retained
(and most importanty) focuses on audience
where you listen (!) to feedback and interate over time
Magic formula (in words)
Magic formula (in pictures)
Emotion
YOU