STARTUP NOTE -Start up for all-

"STARTUP NOTE"�S t a r t u p f o r a l l .

Personal V e n t u r e C a p I t a l

" GRAND DESIGN "�Current PictureINPUT

RealizationOUTPUT

Problem-solving(Unconscious)

Branding(Conscious lev

el)Core

COREVALUE

(Do not change)

HOW(Strength)

Where S

ocial issu

es don’t ex

ist

Status quo

Issue

Ideal

Social issues

WHY(actual

experience)

(Status quo)

(Issue)

ISSUERoot of the problem

VISIONYour ideology

IssueSOCIALISSUES

My perfect w

orld

CONCEPT

Change the world

SO WHAT (Revisit problems)

PRODUCT(Visualization)

EXPRICENCE

PHILOSOPHY

NAGATIVE

POSITIVE

GOAL

(Absolute Value)BRAND

LOGO

CI / VI

ITEM

POLICY(Action Agenda)

MISSION

TOUCH POINT

EXPRINCENCE

ACTION

MIND

TOUCH POINT

0)POLICY / RULES 0-‐1.MIND 0-‐2.WORD 0-‐3.ACTION

20 / / THEME ACITON

by STARTUP NOTE�GOAL�

FEEDBACK�

[GOAL]Instead of an epic idea by the gifted,

Let a group of 100stroke their geniuses.

[CONCEPT]100 brains = 1 Brain

20 / / THEME ACITON

by STARTUP NOTE�0.POLICY�

FEEDBACK�

1.Make a Hypothesis instead of an answer2. Everyone is correct and wrong 3. The better the diversity, the better the deed.

×20 / / THEME ACITON

by STARTUP NOTE�0-1.RULES MIND�

FEEDBACK�

BADA Bor

○20 / / THEME ACITON

by STARTUP NOTE�0-1.RULES MIND�

1. Quality over quantityCreate as many ideas as you can within a limited amount of time

FEEDBACK�

2. Deny nothingIdeas are always correct. Donʼ’t be judgmental based on what your preference

A B C D E

3. Stack the ideaFreeload on ideas spawn by others! Keep stacking them. A

' B' C' D'

5. Choose your hypothesesSelect Hypothesis "hypothesis" that works for you. Multiple ok.

4. Quantum Leap!As long as you have the clear direction You can leap as much as you like.

E' V N

L R

Z

× ○20 / / THEME ACITON

by STARTUP NOTE�0-2.RULES WORD�

FEEDBACK�

-‐‑‒GOOD-‐‑‒ -‐‑‒BAD-‐‑‒ "Difficult""Impossible""Wrong""Different""You donʼ’t know that"“You shouldnʼ’t say that""I donʼ’t understand."etc

"I like""I love~∼“"I Agree""I think that~∼""I got it!""I noticed that~∼""It is best when~∼“etc

20 / / THEME ACITON

by STARTUP NOTE�0-3. RULES-ACTION�

FEEDBACK�

Donʼ’tDiscussion Then result

DODiscussionHypothesisDeliverableFeedbackThen Result

[GOAL]Instead of an epic idea by the gifted,Let a group of 100 stroke their geniuses. [POLICY]1.Make a Hypothesis instead of an answer2. Everyone is correct and wrong 3. The better the diversity, the better the deed.

[ROLES]1. Quality over quantity2. Deny nothing accept all3. Stack ideas4. Quantum leap is totally ok5. Donʼ’t discuss, validate.







FEEDBACK�

20 / / THEME ACITON

by STARTUP NOTE�PROGRAM�

1. Visualize

2. UX (Validate)

3. 1st Customer

1)VISUAL HACK 1-‐1. USER EXPERIENCE One-‐2. PROTOTYPEOne-‐3. PROMOTE �

20 / / THEME ACITON

by STARTUP NOTE�1-1.USER EXPERIENCE�

[WHAT are you thinking]

[WHAT are you feeling]

[WHAT problem do you have]

[What’s your best outcome?]

[WHAT are you doing] VISUAL IMAGE

FEEDBACK�

10

20

30

40

60

♀

♂ ×For WHOM WHEN

Where? What time?

20 / /

20 / / THEME ACITON


For WHOM

WHEN Where?

TIME What time?

VISUAL IMAGE

FEEDBACK�

10

20

30

40

60

♀

♂

20 / /

[WHAT are you thinking]

[WHAT are you feeling]

[WHAT problem do you have]

[What’s the best possible outcome?]

[WHAT are you doing]

20 / / THEME ACITON

by STARTUP NOTE�1-2.MOOK (PRODUCT)�

4. Service name 3. Copy 2. Core Value 1. For whom?

FUNCTION

VISUAL IMAGE

EMOTION PROBLEM

FEEDBACK�

10

20

30

40

60

♀

♂

Example1. Application Example2. WEB Example3. Product

20 / / THEME ACITON

by STARTUP NOTE�1-2.MOOK (PRODUCT)�

4. Service name 3. Copy 2. Core Value 1. For Whom?

FUNCTION

VISUAL IMAGE

EMOTION PROBLEM

FEEDBACK�

10

20

30

40

60

♀

♂

20 / /

20 / / THEME ACITON

by STARTUP NOTE�1-3.PROMOTION�

WHAT· are you thinking? I wonder if there is any useful Info or something

WHAT· are your feelings?

WHAT is your acXon

How about the conversion?

■Touch points? PC

VISUAL IMAGE

FEEDBACK�

FUNCTION EMOTION PROBLEM

AD

10

20

30

40

60

♀

♂

Mainly female office workers

Description

AR app for business people

At an office For whomM WHEN

Where? TIME What time?

20 / /

20 / / THEME ACITON

by STARTUP NOTE�1-3.PROMOTION�

What are you thinking

WHAT·are you feeling?

WHAT is your acXon


Touch points? VISUAL IMAGE

FEEDBACK�

FUNCTION EMOTION PROBLEM

AD

10

20

30

40

60

♀

♂

For whom

WHEN Where?

TIME What time?

20 / /

YOUSER BACKGRUND

PRODUCT IMAGE CAPTION

20 / / THEME ACITON

by STARTUP NOTE�1-Four.PRESS RELEASE�

FEEDBACK�

How do you explain

How others think

To Whom

For WHOM Who?

WHEN Where?

TIME What time?

20 / /

· TITTLE

·COPY

·SUMMARY

·PROBLEM

·SOLUTION

PRESS RELEASE�

·COMMENT

·HOW TO

·RESPONSE

·GOAL

BUZZ�

Why

What are you thinking

WHAT·are you feeling?

WHAT is your acXon


Touch points?

by Innovation FrameWork�

2)USER’S INSIGHT 2-‐1. SOCIAL VALUE 2-‐2. USER EXPECTATION�3-‐3. PROMOTION �

20 / / THEME ACITON

by STARTUP NOTE�2-1.SOCIAL VALUE�

Depth of Issues 1.

FIRST CUSTOMER

⑥ CUSTOMER

Opponent of attributes

Of target Attribute

PERSONAL SOCIAL

$

LIKE

LOVE

Scale personal issue into the social issue

FEEDBACK�

WHY

WHY

WHY

Customer

segments

Unaware Social issues

2. Digging issues 5. The world without issues

ISSUE

3. Root of the problem

LIFE WHY

4. Reversal of valuesNAGATIVE POSITIVE

20 / /

20 / / THEME ACITON

by STARTUP NOTE�2-1.SOCIAL VALUE�

Depth of Issues 1.

FIRST CUSTOMER

⑥ CUSTOMER

Opponent of attributes

Of target Attribute

PERSONAL SOCIAL

$

LIKE

LOVE

Scale personal issue into the social issue

FEEDBACK�

WHY

WHY

WHY

Customer

segments

Unaware Social issues

2. Digging issues 5. The world without issues

ISSUE

3. Root of the problem

LIFE WHY

4. Reversal of valuesNAGATIVE POSITIVE

20 / /

I donʼ’t want Hearing aid to be seen

Hearing aid = disabled

Hearing aid = disabled meansI am different from others

Being different=Negative

Look at me!

Hearing aid integrated glasses

Hearing air = disability=Original, Unique

Different=Positive

・Male・27 yo・Professional Dancer・Fashionable・Fashion coordinator・Fashion model

・Male・27 yo

・Professional Dancer・Fashionable

・Fashion coordinator・Fashion model

20 / / THEME ACITON

by STARTUP NOTE�

2-Two.USER MOTIVATION�

1. For WHOM (TARGET)

2. PROBLEM

♀ ♂ 10

20

30

40

60

5. MOTIVATION 6. PROMOTIN

JOB

3. INSIGHT (FOCUS:) 4. SOLUTION LEVEL.1:"WHY"

LEVEL.2:"WHY"

LEVEL.3:"WHY"

LEVEL.4:"WHY"

LEVEL.5:"WHY"

JOB

EXPECTED VALUE

20 / / THEME ACITON

by STARTUP NOTE�2-3.USER EXPECTATION�

For WHOM

WHEN When?

WHEN Where?

TIME What time?

FEEDBACK�

Resources PERSONAL VALUE

Deliverable

-‐PRODUCT-‐ -‐EXPERIENCE-‐ -‐RESOURCE-‐

CUSTOMER MY

PERSONAL VALUE

Resources

Deliverable

EXPECTED VALUE

-‐EXPECTATION-‐ -‐EXPECTATION-‐

20 / /

EXPECTED VALUE Experience Feedback Results Close deals Income

20 / / THEME ACITON

by STARTUP NOTE�2-3.USER EXPECTATION�

For WHOM

WHEN When?

WHEN Where?

TIME What time?

FEEDBACK�

Resources -‐ConsultaXon -‐IntroducXon -‐Proposal -‐ProduXon

PERSONAL VALUE Appreciate Thankful Really? This much? I need to pay for it

Deliverable -‐Minutes -‐Facebook -‐Proposal -‐Services

-‐PRODUCT-‐ -‐EXPERIENCE-‐ -‐RESOURCE-‐

CUSTOMER MY

PERSONAL VALUE Appreciate it Connect Business!

Resources -‐Individual -‐Corporate

Deliverable -‐Feedback -‐Results -‐Revenue

EXPECTED VALUE New Info Idea NoTceable-‐ something Conversion IntroducTon Proposal

-‐EXPECTATION-‐ -‐EXPECTATION-‐

20 / /

3)SERVICES 2-‐1. SELF MANAGMENT 2-‐2. CUSTOMER VALUE�3-‐3. PDC �

20 / / THEME ACITON

by STARTUP NOTE� 3-1.WAY MANAGEMENT�

VISION

ACTION

MISSION

GOAL

POLICY EXPERIENCE

OBJECTIVE

MIND

-‐STATUS-‐ -‐COMMITTMENT-‐

For WHOM

PROBLEM

FEEDBACK�

20 / /

20 / / THEME ACITON

by STARTUP NOTE� 3-1.WAY MANAGEMENT�

VISION Once compleXng the objecXve, what impact could it bring?

ACTION Can you be specific what you are doing?

MISSION To do this, what the mission Should I sTck with?

GOAL Can you foresee the specific images, how long does it take etc

POLICY To do this, what value should I care

EXPERIENCE Why did you feel this way

OBJECTIVE What am I doing this for

MIND What do I have in my mind to start all this

-‐STATUS-‐ -‐COMMITTMENT-‐

For WHOM To whom are you telling your story

PROBLEM Are there people with same issues?

20 / / THEME ACITON

by STARTUP NOTE�3-2.CUSTOMER VALUE�

Depth of issues

The length of relaTvity

1. PRODUCT 2. CUSTOMER

Means and soluXons you can offer

Value they expect

CUSTOMER VALUE

¥

LIKE

LOVE

LIFE

POINT

Value Pyramid for potenXal business building

20 / / THEME ACITON

by STARTUP NOTE�3-2.CUSTOMER VALUE�

Depth of issues

The length of relaTvity

1. PRODUCT 2. CUSTOMER

Means and soluXons you can offer

Value they expect

CUSTOMER VALUE

¥

LIKE

LOVE

LIFE

POINT

Value Pyramid for potenXal business building

ConsultaXon(1h) IntroducXon

(30m) Minutes

Planning(1h) Proposal(3h) EsXmate(1h)

Services Hypothesis then Validate Launching new service

UI/UX

Another new service Growth hack

New info Spark

Ideas, awareness Framework and producXon -‐Core value offered cost-‐benefit performance

Business development Revenue from services Releasing services

Retaining the business Service growth Company management

20 / / THEME ACITON

�by STARTUP NOTE�3-3.USER EXPECTATION�

Manage expectaTons from users and deliverable processed by your own resources.

■FEEDBACK�

CUSTOMER YOUR OWN

$ Means Expectation Resources Time Deliverable

Experience

Expectation

Conversion KPI $

1

2

3

4

5

20 / / THEME ACITON

�by STARTUP NOTE�3-3.USER EXPECTATION�

Manage expectaTons from users and deliverable processed by your own resources.

■FEEDBACK�

CUSTOMER YOUR OWN

$ Means Expectation Resources Time Deliverable

Experience

Expectation

Conversion KPI $

1 No

MTG ConsultaXon Brainstorming

I want others to think that the talk about the idea is worthwhile and meaningful

My own Xme 1 hour Including travel (3H)

Ideas MTG Brainstorming

New Info New Idea

Explorer new business

No

2 No

IntroducXon BoosXng their value by connecXng

My own Xme 10-‐30 min ConnecXon

Facebook, Meetup in person

New encounter that leads to business

New lead for business

Maybe

3 NO

Social networking

Others should know about this guy

My own Xme

3-‐10 min Social Shared items, Facebook Link

It got shared, It got a lot of Likes

BoosXng brand and popularity

New lead for business

NO

20 / / THEME ACITON


PRODUCT

EXAMPLES

1. PROBLEM 2. SOLUTION

USEREXPERIENCE MVP FEEDBACK

1.

2.

3.

PROTOTYPE