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First of all:YOU OWN THE
PROBLEM
§1
§2Don’t need the money
Steer withhappy userspaying customersinvestors’ wills
§3Think big & small
have big (vague) visionwork incrementally
§4Balance the holy trinity
User ExperienceTechnology
Market
§5Tell the gist
One trick pony For users: Be a tool
For investors: Follow the money
§6Minimize hurdles
No thresholdsNo changed behaviors
No new destination
§7Give you goosebumps
Present withWOW!What?Why?
§8Get shit done!
