Marutish VaranasiMentor and Advisor in the areas of market and

business planning/financeto

Start-ups/SMEs

Start-ups : Some Hard facts

Currently assisting few start-ups in the areas of business and market planning. Also working with large and medium enterprises in the areas of Business/Market strategy and raising capital. Worked with many start-ups and SMEs. More than fifteen years of experience across IT/Mobility/Energy/Construction/Real Estate and Urban Infrastructure space.

About me

Endurance : It is a marathon – It is not a 100 meter dash.Make mistakes : But learn from them.Market : For a start-up resources are very limited. Try to create a niche for yourselves. Else look for a uncontested market space. Customers : Getting your first customer is very important.Differentiate : Learn to differentiate offerings in the market.Customer Value : Success is all about creating value for customers. Scale up : Run your pilot successfully and then attempt to scale up.Market : Understand how your market/ecosystem works including marketing and competition. Innovate : Think innovatively in reaching or acquiring customers. Look at the bottom-line from day one : Start breaking even from – day one – there are no free lunches.Valuation : Don’t spend too much time thinking about valuation – first build your company/business.Winner takes all : It’s a battle. Everyone will dissuade you. Only few take the elevator route to success – but most of them have to take the stairs.

Start-ups : Some Hard facts

Contact me : marutish@gmail.com