State Of Digital2009

Tuesday, November 10, 2009

ContentsThe power of one

Segment by tribe

Mobile explosion

Search evolution

Your sentiment, please.

I am what I share.

Digital footprints

The world is a feed.


The power of one(okay, the power of two...)



Brand equity destruction

70,000+ views in 24 hours; millions within a week.

46% would order Domino’s before the prank video.

15% would order Domino’s after prank video.

24% would order Domino’s after CEO apology video.



Segment by tribe



An old model

Mass marketing requires average ideas and plenty of ads. Shouting louder costs more.

- Seth Godin



Strength in small numbers




A new modelTribes lead and connect like minded people and ideas through compelling stories. Find and lead your tribe.

Who exactly are you upsetting?

Who are you connecting?

Who are you leading?

- Seth Godin


Mobile explosion


General: Device Adoption




Data: ChangeWave Research 2009


Behaviors Tool Sets


Behaviors Tool SetsPaul


Our challenge:Understand how mobile technology fits into peoples’ lives and identify opportunities to help them meet their needs. Then, build them.


Search evolution


Your sentiment, please.



Product

Price

Placement

Promotion


Product

Price

Placement

Promotion

Participation


I am what I share.



Digital footprints


First Name

Last Name

Zip Code

Phone Number

Email


First Name

Last Name

Zip Code

Phone Number

Email

Twitter Handle


First Name

Last Name

Zip Code

Phone Number

Email

Twitter Handle


The world is a feed.




Trust in advertising

1. Recommendations from friends

2. Other people’s opinions online

3. Company websites

4. Editorial content (news articles)

5. Brand sponsorships

- Jackie Huba


Business

State Of Digital2009