Embed Size (px)
DESCRIPTION
View the full recorded webinar at: http://bit.ly/178HA26. If you’re involved in marketing for a nonprofit or association, you may already be aware of the advertising opportunities Google has for nonprofits, including AdWords and YouTube. In the past year, there have been many changes to these programs that organizations need to be aware of. In addition, Google’s recent search engine updates could create potential pitfalls on the SEO side for many content-creating associations. During this webinar, Search Mojo’s Janet Driscoll Miller will take you through the current state of Google marketing for nonprofits, providing you with updates to Google’s nonprofit programs and how you can take advantage of them, as well as information to help you understand how your site may be affected by Google updates. What You'll Learn: * Recent updates to Google’s search algorithm that could affect your website rankings * Changes to the Google Grants program and how they affect your ability to qualify for free advertising grants * How nonprofits and associations can take advantage of YouTube for Nonprofits and the power of video content marketing
Citation preview
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
JANET MILLER,
PRESIDENT & CEO
SEARCH MOJO @SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
Janet Driscoll Miller,
President and CEO,
Search Mojo
Follow on Twitter: @janetdmiller
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Search engine marketing firm founded in 2005
– Search engine optimization (SEO)
– Pay-per-click advertising management (PPC)
– Social media advertising
– Online reputation management
• Headquartered in Charlottesville, VA
– Office in Charleston, SC
• Featured in the Washington Post, B2B Magazine,
MarketingSherpa, Visibility Magazine and many blogs
• Speakers at SMX Advanced, MarketingProfs, PubCon and more
SEARCHMOJO.COM @searchmojo #mojowebinar SEARCH-MOJO.COM
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Google free keyword tool being retired
• Options:
– Google AdWords Keyword Planner Tool
– WordStream
– SEOBook Keyword Tool
– SEMRush
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Major changes from
Google recently
– Avoid using press
releases for link
building
• Focus efforts on
building good
content
SEARCH-MOJO.COM @searchmojo #mojowebinar
You Duplicating Content
• Avoid copying content from other websites o Copyright infringement o Can hurt your site or the other
site in Google
Others Duplicating Your Content
• Publishers are often the target of others “lifting” their content o Can hurt your site or the other
site in Google
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Put a copyright notice on each page of
the site
• Monitor regularly for duplicate copies
– CopySentry
http://www.copyscape.com/copysentry.php
– Scan Google for lines of content in quotes
• Formulate a plan for copied content
• Assign authorship
SEARCH-MOJO.COM @searchmojo #mojowebinar
SEARCH-MOJO.COM @searchmojo #mojowebinar
68.90%
23.30%
Control: No Rich Snippets
1st Result
2nd Result
3rd Result
4th Result
40.20%
23.70%
28.90%
7.20%
Authorship Snippet
SEARCH-MOJO.COM @searchmojo #mojowebinar
• It all starts with Google+
• Image from Google+
profile is your author
image on Google results
• Make sure all authors in
your organization have a
Google+ profile
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Set up goals in Google Analytics
• Traffic drops from Google organic may
indicate duplicate content issues
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Provides programs/resources for 501(c)(3) non profits
– Google.com/nonprofits
• Incorporates:
– Google Grant ($10k/month in AdWords credits)
– Google Apps for Nonprofits
– YouTube for Nonprofits
– OneToday by Google (mobile fundraising platform)
– Google Earth Outreach Grants
• If outside US & UK, see country-specific:
– http://bit.ly/NonUSGoogle
SEARCH-MOJO.COM @searchmojo #mojowebinar
• Shows ads to those that have visited your
website/landing page before
– Display
– YouTube
– Search
• Consider creative ways to use it
SEARCH-MOJO.COM @searchmojo #mojowebinar
Getting the Most Value from Google
Analytics
September 5, 2013
2:00 p.m. ET
Register today at
www.search-mojo.com/analytics
Janet Driscoll Miller
President & CEO
Search Mojo
Scott Garrett
Account Manager
Search Mojo
SEARCH-MOJO.COM @searchmojo #mojowebinar
Contact Search Mojo:
Sean McCusty
800-939-5938 ext. 116
SEARCH-MOJO.COM @searchmojo #mojowebinar
Janet Driscoll Miller
Google+: +Janet Driscoll Miller
Twitter: @janetdmiller
Google+: +Search Mojo
Twitter: @SearchMojo
Facebook:
facebook.com/searchmojo
![[eBook] Cloud Considerations for Nonprofits & Associations](https://img.pdfslide.net/doc/110x75/55c4cc85bb61ebdc3f8b4802/ebook-cloud-considerations-for-nonprofits-associations.jpg)
