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A survey of social features on 100 eCommerce websites is the main feature of the Summer 2011 issue of State of the Net. It also covers trends in internet use, broadband and social media in Ireland as well as new research by Google on Irish businesses online.
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State of the Net
June 2011
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State of the Net issue 21, Summer 2011
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association (www.iia.ie)
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Contents
1. Social features on eCommerce sites2. Internet use3. Broadband4. eCommerce5. eCommerce by age6. Social media7. Digital advertising8. Mobile9. AMAS: what we do
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Social features on eCommerce sites
Source: AMAS review of 100 websites, May 2011. Each site was evaluated on ten criteria.
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Internet use
Source: REDC De-coding digital trends in Ireland 2011, Online survey of 500 adults aged 18+ .
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Broadband
Source: ComReg Irish Communications Market: Key Data Report – Q4 2010. Graph shows broadband subscriptions across all platforms
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eCommerce
Source: Eurostat, 2010, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months
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eCommerce by age
Source: Eurostat, 2010, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months
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Social media
Source: Facebook and LinkedIn, May 2011
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Digital advertising
Source: 2010 IAB/UK IrelandPwC Adspend Study, survey of 26 online properties, advertising networks and sales houses
Source: IAB UK/ PwC Online AdSpend Study 2010 Adds to 99% due to rounding
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Mobile
Source: Amárach Research, The Smart Future, online survey of 844 Irish mobile phone users in May 2011, including 311 smartphone users
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Businesses online
Source: Google SME Insights Ireland, Conducted by Ipsos MORI via telephone in November 2010, 821 companies surveyed which were representative of commercial Irish SMEs based on employee size and sector
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AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.
Services:• Strategy• Research• User experience• Content• Training• Marketing• Project management
Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email protected]
Follow us:For digital research and insights, follow AMAS on Twitter@AMASinternet
