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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
State of the Union of Social Media and
Mobile MarketingJohn Foley, Jr.
CEO and FounderGrow Socially and interlinkONE
March 29th, 2012
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Intro: John Foley, Jr.
► Grow Socially, Inc. – Support Services
► Online Marketing/Social Media► Plan, Manage, Execute and Measure
► interlinkONE – Software (SaaS)► Enterprise Marketing Management
Software► Plan, build, manage, execute and
measure all marketing activities
I love Mar(H)keting!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Keep Your Phone On!
► Feel free to Tweet, Post, Update, Email, take notes, photos, and more!
@JohnFoleyJr
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
The Agenda
► Today’s World of Marketing and Communications
► Can Social Media Grow Your Business?
► Mobile: Reaching Consumers On the Go
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
TODAY’S WORLD OF MARKETING AND COMMUNICATIONS
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Marketing Used to Be Easier!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Inbound Marketing: Game-Changer
Websites, SEO, Social Media!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
What is Inbound Marketing?
http://en.wikipedia.org/wiki/Inbound_marketing
“Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.”
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
$
Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersOffersEmailsPollsBlogs
Landing Pages
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Action – Publish – Engage – Converse – ShareStories, Information, Social Media posts
Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified and Budgeted
Buyers
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Content Marketing: Necessary!
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Social Media Statistics
850 Million Users on Facebook
NOTE: As of December 2011
250 Million Tweets Sent Per Day
60+ Hours of Video Uploaded every minute
90 million users in 6 months
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
New Social Network … Plenty of Buzz!
How often is Pinterest being used?
Source: http://mashable.com/2012/03/18/pinterest-brand-attention/
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Social Media and Images
► More than 27 million users
► Hundreds of millions of photos uploaded and shared…. from people and brands!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Path: Integrating Mobile & Social
• Specifically designed for smartphone usage
• Easily share location, pictures, songs, status updates, and more
https://path.com/
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
State of the Mobile World
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Stats – Mobile Fun
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Stats – Mobile Fun
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Stats – Mobile Fun
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
U.S. Smartphone Ownership: in 2009
Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
U.S. Smartphone Ownership: in 2011
Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Smartphone: Demographic Breakdown
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Mobile Internet Usage
Source: Morgan Stanley
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
What Does it All Mean?
Mobile and Social Media are Changing the Game…Are you keeping up?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
CAN SOCIAL MEDIA GROW YOUR BUSINESS?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Bottom line:It Can Drive Inquiries & Sales!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Here’s How Social Media Can Help YOU
► Build Awareness and Thought-Leadership
► Generate Inquiries and Qualified Leads
► Create Happy Customers
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Build Awareness and Thought-Leadership
► Share relevant and helpful information.
► Have consistent branding across networks.
► Don’t just post your own news – engage!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Generating Inquiries and Leads
► How?► Strategy and Planning
► Build, manage, execute, and measure campaigns
► Have an integrated, multi-channel mind-set
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
COMPANY WEBSITE
Social Media
SEO
DM/Flyer
Links
Other
Whitepapers,eBooks
Downloads
eNewsletter Sign-Ups
Comments & Questions on
Blog
Info/Inquiries
Webinar Sign-Ups
100 Visitors
2000 Visitors
800 Visitors
3500 Visitors
CRM
Generating Inquiries and Leads
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Creating Happy Customers with Social Media
► How?► Reward Your Socially-Engaged Fans
► Be an Active Listener!
► Share Content That is Relevant to Them
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Getting Started… or Moving Forward
► What Social Networks Should You Be On?
► Being Ready for What’s Next
► Best Practices for Social Media Campaigns
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Very Important: Know Your Audience
► Who Are They?
► Where Are They Cyclically?
► How Do They Use Social Media?
► What Networks Are They On?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
What’s Next? Cause it Changes Fast!
► Okay, yes. My boys won the State Hockey Championship!
► Them, and a whole lot of friends recently jumped from Facebook to Twitter!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Being Ready for What’s Next
► Don’t forget fundamentals – PLAN!
► Always be measuring your efforts
► Resources to Stay Ahead of the Game
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Align Tactics with GoalsTactic Goal Key StepsFacebook Fan page Increase awareness
of services, generate leads
Post once a day; Custom Tab for demo registration
Twitter company page
Become a thought leader, provide support
Post multiple times daily; share marketing-related news; active listening
YouTube Profile Humanize brand; create demand
Film weekly video of employee(s); create screencasts of customer successes
Pinterest? Drive website traffic! Create boards to highlight portfolio work
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Plan!Strategy before Tactics!
Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
How to Measure Success?
► Site Traffic► Downloads► eNewsletter Sign-Ups► Blog Comments► Questions► Shared Links► Re-Tweets► Followers► Who’s talking about you and how► Show me the money
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Tools for Measuring Effectiveness
Link Shorteners iLink.Me TinyURL.com
Google Analytics Website
Insights LinkedIn, Facebook, Twitter, YouTube
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Tools for Listening
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Social Media: Steps to Success
► Create a Strategy (PLAN)
► EXECUTE
► Measure
Remember Execution TRUMPS Strategy
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
MOBILE: REACHING CONSUMERS ON THE GO
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Section Overview
► Mobile Websites
► Making Print Interactive
► Location-Based Marketing
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Mobile Internet Usage: Twice for Importance!
Source: Morgan Stanley
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Think About Your Website
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
But on a smartphone…
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
What Do You Need? A Mobile Website
What Should Be Mobile-Optimized? Websites, landing pages, registration pages, surveys, feedback
forms, profile pages, and more!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Make Print Interactive: QR Codes
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
QR Codes Make Gardens Grow
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
QR Codes to VOC
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
QR Codes on Direct Mail
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Driving Booth Traffic
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Driving Booth Traffic
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Driving Booth Traffic
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
What’s Next? NFC
Watch the video: http://ilnk.me/NFCLondon
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Location-Based Marketing
Huffington Post: March 10th, 2012
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Why Use Location-Based Marketing?
► Initiate word-of-mouth marketing
► Increase awareness of your social networking profiles
► Deepen relationship with customers and prospects
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
How One Small-Business Uses It
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Using Location-Based Marketing to Drive Sales
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Many Options for Engaging Around Location
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
FINAL THOUGHTS
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
Getting the Most out of Social & Mobile
► They are hot, but with major staying power!
► They are evolving rapidly – be on your toes.
► To succeed, marketing fundamentals still apply.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012
4 Takeaways
► Hire the right person or outsource your marketing needs
► Write a plan – Social and Mobile► Get started with inbound marketing► Think Mobile Audience NOW!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
QR Code
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
THANK YOU!Have a great day.