How to Identify The RIGHT Social Media Manager

For Your Business

Steve Ward – CloudNine Social Media & Digital Talent 25th June 2013

Which One To Hire…?

Credentials of a Social Media Manager…?

Knows Facebook… I guess? Run a Twitter Account Before,

surely…? Writes a Blog… yes?

A kid. Surely, a kid…?

…Well, start by looking at yourself

1. Is your company ready? 2. What are the objectives of employing a

Social Media Manager?3. How will you measure the success of a

Social Media Manager?4. Who will own and dictate the

measurements of success of a Social Media Manager?

5. Who are you trying to connect with and what are their behaviours?

6. What kind of social presence do you aspire to have?

When you’ve answered THOSE questions, you start to understand the kind of person you want to hire.

It’s Not How Long They’ve Done It – It’s How Much They’ve Done

• Commercial Social Media remains a relatively new phenomenon

• Consider what depth of social media experience suits by the examples of their execution

• Does the work they have done, mirror the objectives of your own social media?

• Seek Examples, methods, and numerical outcomes

Be Careful NOT To…• Assume big brand experience means

best effectiveness • Judge a Social Media Manager purely

by their passion for Social Media • Be blinded by job titles – they can

mean any number of things! • ...don’t hire Ninjas, Gurus, Warriors

and Jedi’s.

X

…and don’t make the assumption that it’s a job for the

kids!

Yep. Sorry.

What??!!

No, Really. …Sorry.

In Summary…

• Does the Social Media Manager you are interviewing relate to your clients?

• Do they understand how to represent your brand to the target customer audience?

• Do they understand how to measure and communicate success in social media?

• Have they told you a story which mirrors the wishes of your own agenda?

And…

Is your business going to carry them, or do they need to make it happen?

Remember to pick the person who can stand on their own 2 feet.

…It can be a lonely job.

Thank you, and Hire Well.

CloudNine Social Media & Digital Talent are London’s only genuine specialists in Social Media professionals.

Email steve@cloudninerec.co.uk for more info.

Twitter: @CloudNineRec / @InsideCloudNine