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1 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/ THE MARKETING INNOVATION AUDIT Downloadable MS Excel Questionnaire - Free

Straligence marketing innovation audit

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Audit the performance of your Marketing Innovation Readiness across 9 themes and 61 capabilities. Saves you at least 3 days of hard work!

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Page 1: Straligence marketing innovation audit

1 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

THE MARKETING INNOVATION AUDITDownloadable MS Excel Questionnaire - Free

Page 2: Straligence marketing innovation audit

2 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

Audit the performance of yourMarketing Innovation Readiness

across 9 themes and 61 capabilities

Saves you at least3 days of hard work!

Page 3: Straligence marketing innovation audit

3 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

Overall Results

Page 4: Straligence marketing innovation audit

4 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

Organizing for Innovation

Page 5: Straligence marketing innovation audit

5 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

Culture and Processes

Page 6: Straligence marketing innovation audit

6 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

Brands and Customers

Page 7: Straligence marketing innovation audit

7 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

Technology and Innovation Measurement

Page 8: Straligence marketing innovation audit

8 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

Geographies and People

Page 9: Straligence marketing innovation audit

9 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/

www.straligence.com