Calvary ChurchCalvary Church

Strategic PlanningStrategic Planning

Four Areas for AttentionFour Areas for Attention

Identifying Main Areas of EmphasisIdentifying Main Areas of Emphasis Creating an Evaluative DashboardCreating an Evaluative Dashboard Developing a Distinctive BrandDeveloping a Distinctive Brand Implementing a Progressive ProcessImplementing a Progressive Process

Identifying Main Areas of EmphasisIdentifying Main Areas of Emphasis

SWAT AnalysisSWAT Analysis Gifts and Passions of Current LeadersGifts and Passions of Current Leaders Theological/Philosophical/Strategic Theological/Philosophical/Strategic

IdealsIdeals History/TraditionHistory/Tradition ResourcesResources NARROW THE FOCUS!NARROW THE FOCUS!

Creating an Evaluative DashboardCreating an Evaluative Dashboard

““Imagine if…”Imagine if…” Unifying Principles of MissionUnifying Principles of Mission ““We’re successful when…”We’re successful when…” Secondary Dashboards for Each Area Secondary Dashboards for Each Area

of Emphasisof Emphasis CLARIFYING THE WINCLARIFYING THE WIN

Developing a Distinctive BrandDeveloping a Distinctive Brand

Calvary is…Calvary is… How do we want to be known?How do we want to be known? Our Brand should reflect our Our Brand should reflect our

prioritized area of emphasis.prioritized area of emphasis. Over time, we will become what we Over time, we will become what we

brand ourselves. We must brand brand ourselves. We must brand ourselves as we want to become.ourselves as we want to become.

Implementing a Progressive Implementing a Progressive ProcessProcess

We have a vague idea of where we want to be in We have a vague idea of where we want to be in 5 years.5 years.

We should have a clearer idea of where we want We should have a clearer idea of where we want to be in 2 years.to be in 2 years.

We need to know where we want to be in 1 year.We need to know where we want to be in 1 year. Our process should reflect where we will be six Our process should reflect where we will be six

months…months… A six-month process allows for evaluation and A six-month process allows for evaluation and

adaptation.adaptation. Our process must stem from our emphasis, fulfill Our process must stem from our emphasis, fulfill

the categories of our dashboard, and should be the categories of our dashboard, and should be consistent with our brand.consistent with our brand.

Now What?Now What? Brief Discussion of potential Brand and Brief Discussion of potential Brand and

Emphasis.Emphasis. Identify our key areas of Emphasis. Identify our key areas of Emphasis.

Discuss ramification and potential Discuss ramification and potential branding.branding.

Develop dashboard based on areas of Develop dashboard based on areas of emphasis. Restructure L-Team to reflect emphasis. Restructure L-Team to reflect dashboard.dashboard.

Create New Brand. (recruit artists and Create New Brand. (recruit artists and designers to assist in the process)designers to assist in the process)

Clarify six-month plan (Read Silo Book).Clarify six-month plan (Read Silo Book).