Planning on images and colors.The photo tags can be a great way to research consumer perceptions, unveiling the connections that are made on subconscious levels and go to the surface through images tagging. Tags tells us two things: what the user is seeing and what the user wants to transmit. knowing the connections allows you to found new unexplored areas for your branding process. This was our experiment:

We chose a brand and one of its values.The election: DOVE and Confidence.

Then search the value in one of these websites:

www.compfight.comhttp://blachan.com/shahi/

The results is nothing like a imagebank catalogue.

2. Explore the visual universe, pick some pictures, see the tags.This is what we found:

Detect categories and concepts.

1. Releasing

2.

Use the images for visual mapping for your brand.Watch for icons, people patterns,gestures...

Create a color palette based on a tag/brand/related/image.

http://kuler.adobe.com To create your own theme.

This experiment used:www.compfight.comkuler.adobe.com

All images belong to their rightfull owners.This experiment was conducted only for academic purposes.