7 Bad Strategies

Don’t Do This!

1) Everything to Everyone

Cherchez Le Creneau

2) No PLAN!

Plan your work, work your plan

3) No Understanding of the 4 Questions

There are 4 Basic Marketing Questions. If you can’t answer them,

you should go home.

4) No Goals

Goals are numbers. #Sales. #Clients. %Profit. %Margin. $. %Turnover

5) No Objectives

5) No Objectives

6) Product Focused

You need to be market focused!

7) CEO Doesn’t Know His/Her Core

CEO is not general manager of the Universe

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