Strategies And Tips To Maximize Facebook For Health Clubs

Strategies and Tactics to Maximize FacebookWould you like an avalanche of customers singing your praises every day? bryankorourke.com

Strategies and Tactics to Maximize Facebook | bryankorourke.com

Facebookwww.bryankorourke.com


five key topics

A Few Thoughts Before We Get Started | bryankorourke.com

Before We Start

Bryan K. O’Rourke

www.bryankorourke.com

All Of Today’s Content And More Is Here | bryankorourke.com

Before We Get Started - Diverse Topic & Audience | bryankorourke.com

I’m Not Going To Cover Everythingso contact me for customized advice

if your health club isn’t clean, customer

service isn’t excellent, and

members aren’t happy, social media

will not help you - it will hurt you.Facebook Isn’t A Silver Bullet

W A R N I N G !

Before We Get Started - A Warning | bryankorourke.com

www.unitedbreaksguitars.com


9


Gary Vaynerchuk

Before We Get Started - Transparency & Authenticity | bryankorourke.com

The New Consumerwww.bryankorourke.com

Get This Useful Guide

http://www.slideshare.net/truthdefender/facebook-best-practice-guide

Before We Get Started - Useful Resources | bryankorourke.com


Before We Get Started - Useful Resources | bryankorourke.com

13


1. Marketing Strategy2. Building Presence3. Advertising4. Getting Viral5. Points Of Emphasis

Overview

Adding Facebook To Your Marketing Strategy | bryankorourke.com

concentrate limited resources

on the greatest opportunities to

increase sales and achieve a

sustainable competitive advantage.1

What Is It ?

Point Is To Build Your Business - Retention


1. Target Audience2. Objective3. Content Strategy4. Who & When5. Response Plan6. Measuring Results

big mistake:

failing to plan

Do You Know ?


What’s The Strategy ?

Marketing Strategy - An Example | bryankorourke.com

• Reach 1,200 instructor registrants– Cool Video Content $500.00– Targeted Facebook Ads 600.00– Customized URL www.lonestar2011.com 8.00– Mobile Landing Site Free– SMS Marketing 160.00– Total Campaign $1,268.00

Who, Where, What, & How

Bryan K. O’Rourke

Marketing Strategy - An Example | bryankorourke.com

Content Is King !www.wooshii.com

www.lonestar2011.com videowww.bryankorourke.com

Mobilized IntegratedWebsite - FREE

www.lonestar2011.com

Mobilized IntegratedWebsite - FREE

Event Outcomes Thus Far

June 23 - 3 Week Campaign

Ads 254,000 ImpressionsAds 2,500 Clicks

Over 2,000 New Page “Likes”Over 200 New Registrants

(Now 812 In Total)

www.lonestar2011.com


To Enable Facebook You Must Resource It And Integrate It Into Your Overall Marketing.

How To Build Your Facebook Presence | bryankorourke.com

2Presence

24

Engage Your Members By Using The Right Tools | bryankorourke.com

Create A User ExperiencePage Not A Profile

The Platform Is Important

25

Engage Your Members By Using The Right Tools | bryankorourke.com

26

Facebook Presence - Promote YourPage Everywhere | bryankorourke.com

Email SignaturesPrint AdsFront Desk SignIntegrated In Web Site

Make Sure You Have A Vanity URL

27

Facebook Presence - Promote YourPage QR Codes | bryankorourke.com

28

Facebook Presence - Use Places & Promote Check-Ins | bryankorourke.com

Bryan K. O’Rourke

How To Build Your Facebook Presence - Content | bryankorourke.com

Use A Product Like Google ReaderTo Identify Good Content To Share

30


Use A Product Like bit.lyTo Track What Information Is Getting Most Consumed

31


Pictures &Video Are

Best Content

Bryan K. O’Rourke


33


Use Tools Likewww.animoto.com

www.imovie.com

Advertising On Facebookbryankorourke.com

3


3Facebook Adswww.bryankorourke.com

36


www.facebook/ads

Getting Viral With Facebook bryankorourke.com

4

38


Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

What Does Viral Mean ?

39


1.Your Following2.Your Interaction3.Your Content4.Your Headline5.Timing6.Give Away Something

How Do You Achieve It ?

A Few Facebook Tips To Emphasize bryankorourke.com

45

41

A Few Tips | Be Wary Of “Experts” bryankorourke.com

don’t hire a marketing firm

42

A Few Tips | Use The Resources bryankorourke.com


http://www.slideshare.net/truthdefender/facebook-best-practice-guide

The Official Facebook Channel

43

A Few Tips | Get A Platform bryankorourke.com

44

A Few Tips | Keep Your Eyes Open For What’s Coming | bryankorourke.com

45


1. Marketing Strategy2. Building Presence3. Advertising4. Getting Viral5. Remember Tips

Wrap Up

46

A Few Tips | Let Me Know How I Can Help You | bryankorourke.com

follow me for the latest& contact me for help


Strategies and Tactics to Maximize FacebookWould you like an avalanche of customers singing your praises every day? bryankorourke.com

Thank You !