1. 16 February 2012 Analysing effective strategies for engaging the public via the web Dheeraj ChowdhuryDheeraj Chowdhury

2. Agenda Digital technologies / Transmedia Strategies for engaging Measuring effectivenessDheeraj Chowdhury 3. https://www.google.com/adplannerDheeraj Chowdhury 4. Dheeraj Chowdhury 5. Where is this conversation happening?Dheeraj Chowdhury 6. Dheeraj Chowdhury 7. Dheeraj Chowdhury 8. Dheeraj Chowdhury 9. Dheeraj Chowdhury 10. Dheeraj Chowdhury 11. Dheeraj Chowdhury 12. Dheeraj Chowdhury 13. Dheeraj Chowdhury 14. Dheeraj Chowdhury 15. Dheeraj Chowdhury 16. Dheeraj Chowdhury 17. Dheeraj Chowdhury 18. Dheeraj Chowdhury 19. Dheeraj Chowdhury 20. Measurement is Not CountingDheeraj Chowdhury 21. Dheeraj Chowdhury 22. Dheeraj Chowdhury 23. Dheeraj Chowdhury 24. Dheeraj Chowdhury 25. Dheeraj Chowdhury 26. Dheeraj Chowdhury 27. Dheeraj Chowdhury 28. Dheeraj Chowdhury 29. Dheeraj Chowdhury 30. Dheeraj Chowdhury 31. Dheeraj Chowdhury 32. Dheeraj Chowdhury 33. Dheeraj Chowdhury 34. Dheeraj Chowdhury 35. Dheeraj Chowdhury 36. Get SMARTS SpecificM MeasurableA AttainableR RelevantT TimelyDheeraj Chowdhury 37. Dheeraj Chowdhury 38. Dheeraj Chowdhury 39. Big thank you and acknowledgments to: Mind Jumpers - http://www.mindjumpers.com/blog/ Richard Pentin - http://www.slideshare.net/Ifonlyblog/iab-measurement-framework-for-social-media-final4-3 David Armano - http://about.me/david_armano Debra Askanase - www.communityorganizer20.com Beth Kanter - www.bethkanter.org Ben Kelly ben.kelly@empirical.com Jon M Thomas Presentation Advisors www.presentationadvisors.comDheeraj Chowdhury 40. Dheeraj Chowdhury 41. Thank youDheeraj Chowdhurym: 0412107479e: dheeraj.chowdhury@det.nsw.edu.aue: dheerajc@gmail.comtwitter: dheerajcDheeraj Chowdhury