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This presentation covers what strategy is, concepts of strategy, process for strategy development, and strategy and organizational culture
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Glocal Vantage, Inc. Paul A. Schumann, Jr.
Glocal Vantage, Inc.1
Strategy Development
Strategy
Glocal Vantage, Inc.2
A Way of Perceiving, Thinking and Acting for When the Far Becomes Near
Glocal Vantage, Inc.3
Once upon a time a camel and a donkey were walking together. The camel moved smoothly with long strides while the donkey moved impatiently, stumbling frequently. The donkey asked his companion, “How is it that I am perpetually in trouble! I am always falling and hurting myself in spite of the fact that I look carefully downward as I walk. You never seem to be aware of what surrounds you. Your eyes are fixed on the horizon, and you keep going fast without stumbling.”
The camel smiled serenely and answered, “By looking down you do not see anything until it is too late to change your steps. You think that haste is speed and that by looking you can see. And, you think that seeing near is the same as seeing far. You have assumed that I am looking at the horizon. However, I am merely gazing ahead so as to work out what to do when the far becomes near. And, I remember what has gone before, and do not need to look back and stumble once again.”
The Glocal Vantage Point
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Market
Stakeholders EnterpriseCapability
EnterpriseCapacity
Strategy
The Market
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CustomersCompetitors Technologies
Social Political
Economic
DemographicScientific
Opportunity Threat
Strategy Development
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VisionMissionValuesGoalsStrategies
Strategy
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Enterprise’s Interpretation of the Market Opportunity
Enterprise’s Way to Capitalize on the Market Opportunity
Enterprise DependentWay to Minimize and Avoid Threats (or Turn
Threats Into Opportunities)Method to Effectively Utilize the EnterpriseHow to Satisfy the Enterprise’s StakeholdersWay to Provide Competitive Differentiation
Strategy Development
Glocal Vantage, Inc.8
VisionMission
GoalsValuesStrategies
PurposeOperational Areas of
the EnterpriseObjectives to be
ReachedPrioritiesWay to Accomplish
The Organization
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ProjectsResources
CapitalPeopleStrategic RelationshipsFacilities, Equipment and LandIntellectual Property
Culture
Culture
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Philosophy
Beliefs
Values
Behavior
Output
Values
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Vit
alit
y
Quality
Vitality Values
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Self DevelopmentCommunicationEnvironmental
AwarenessMultiple SkillsTeamwork
VisionLeadershipCreativityInnovativenessIntellectual Property
Quality Values
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AchievementEffectivenessAppropriate
TechnologyServiceProductivity
EfficiencyControlPioneering ProgressCommunitySelf Actualization
Vitality Values
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Self Development Initiative: Acceptance of the responsibility for one’s own future. Themembers of the organization feel that it is their responsibility to begin a creative course of actionor to act on their conscience for self development without external prompting.
Communication: Effective and efficient transmission and flow of ideas and factual data withinand between persons, departments, divisions and other organizations. Selection of appropriatemedia for the message is implied.
Environmental Awareness: Perception and understanding of what is transpiring in the worldand how it directly or indirectly affects the organization’s vision, mission, goals, strategies, plansand actions. The environment is made up of current and future perspectives of customers,competition, and technology within the context of social, political, economic, scientific, anddemographic driving forces for change.
Multiple Skills: A well-rounded, broad perspective with expert capabilities in several key skillareas. These areas must include life skills as well as organizational skills.
Teamwork: Working effectively with and through others. Working cooperatively with oneanother such that the skills and qualities of one individual supplement, support and enhance theskills and qualities of others in the group.
Vision: To perceive the purposes of an organization and communicate that purpose to itsmembers in such a lucid manner that its members are able to transcend their limited personalperspectives and abilities.
Leadership: The capability to translate intention into reality. The personal organizational orconceptual influence to motivate persons to take authority for the process of change.
Creativity: The capacity for original thought and expression that brings new ideas and imagesinto an existing reality or brings forth a new reality.
Innovativeness: Ability to apply creativity. Innovativeness requires knowledge andunderstanding of the organization, its interaction patterns, and most importantly, how ideas flowwithin the organization to become accepted.
Intellectual Property: The accumulation of products of the mind to develop personal authority.Examples include -- patents, copyrights, trade marks, trade secrets, know-how, books, reportsand standards.
Quality Values
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Achievement: Accomplishment of a desirable result as defined by the organization.
Effectiveness: The production of relevant results as defined by the market.
Appropriate Technology: Selecting the best technology to fulfill an application whileminimizing the adverse effects on the surrounding systems.
Service: The motivation to make a contribution to society (customers, community, world)through one’s work.
Productivity: Generating and completing tasks and activities that achieve externally establishedgoals and expectations.
Efficiency: Thinking about and designing acts and purposes in the best possible and leastwasteful manner before implementing them.
Control: Providing restraint and direction to achieve methodological arrangements of persons orthings according to prescribed rules.
Pioneering Progress: Originating and introducing creative ideas for positive change in socialorganizations and systems, and providing the framework for actualizing them.
Community: Sufficient depth of commitment to a group, its members and its purpose that bothindependent creativity and interdependent cooperation are maximized simultaneously.
Self Actualization: The inner drive toward experiencing and expressing the totality of one’sbeing through spiritual, psychological, physical, and mental activities that enhances thedevelopment of one’s maximum potential.
Glocal Vantage, Inc.16
Glocal Vantage, Inc.PO Box 161475Austin, TX 78716(512) [email protected]://incollaboration.comTwitter: innovant2003
Paul SchumannFuturist and innovation consultantApplication of web 2.0 to market & strategic
intelligence systemsWeb 2.0 tools & technologiesApplication of web 2.0 to democratic processesBroad perspectives on the futureServices
Strategic market research & technology forecastingIntelligence systems consultingSeminars, webinars & presentations
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This work is licensed under the Creative Commons Attribution license. You may
distribute, remix, tweak, and build upon this work, even commercially, as long as you
credit me for the original creation as Paul Schumann, Glocal Vantage Inc,
www.glocalvantage.com.