Embed Size (px)
Citation preview
Streaming Media: The (R)Evolution Is Here!
Streaming Media: The (R)Evolution Is Here!
Scott BaileyPresident,The Enthusiast Network (TEN)
Jim BennetteDirector Video Solutions,Adobe
Jeff AllenVP Cloud Video,IBM/ Clearleap
Craig BarberichHead of Media Solutions,Zuora, Moderator
page04
page05
page06
page08
Scott BaileyPresident,The Enthusiast Network (TEN)
Jeff AllenVP Cloud Video,IBM/ Clearleap
Craig BarberichHead of Media Solutions,Zuora, Moderator
Streaming Media: The (R)Evolution Is Here!
Jim BennetteDirector Video Solutions,Adobe
page011
page012
Scott BaileyPresident,The Enthusiast Network (TEN)
Jim BennetteDirector Video Solutions,Adobe
Craig BarberichHead of Media Solutions,Zuora, Moderator
Streaming Media: The (R)Evolution Is Here!
Jeff AllenVP Cloud Video,IBM/ Clearleap
page014
Streaming Media: The (R)Evolution Is Here!
Scott BaileyPresident,The Enthusiast Network (TEN)
Jim BennetteDirector Video Solutions,Adobe
Jeff AllenVP Cloud Video,IBM/ Clearleap
Craig BarberichHead of Media Solutions,Zuora, Moderator
Questions?How can we help you succeed in your journeys
Key Themes:
- Customers are Changing- Need new ways to Price, Package, A/B Test-- Flexibility- Expand International- React to Consumer Needs Support
Key Questions
1. CUSTOMERS & INDUSTRY CHANGES: a. How have they changed? b. What are their expectations?d. What does a media company needs to think about from distribution perspective – direct, partners -- YouTube, Facebook, iPhones, Roku, Chromcast)e. What does a media company need to think about from a technology perspective
2. AQUIRE:a. How do you reach customers in todays hyper connect world?b. How do free trials/ paywalls work in the video worldc. What kinds of bundles/ offers?
3. REVENUE MODELS. a. What role do subscriptions play? What about Electronic Sell Through, Rentals? b. how are todays subscriptions different from subscriptions just 5 years ago? c. Do you have one model, one price? d. How do you know what the right pricing and model is?
4. NUTURE:
a. How do you nurture video customers?b. Self service to upgrade, amend?c. How do you use data
5. MEASUREa. How do are customers measuring success measure success?b. metric for video success – view, usage,
6. PROBLEMSa. Supportb. Bundlesc. Analytics
7. FUTUREa. Prediction for Cable Co, Wireless Phone (iPhones), Facebook, YouTube or OTT video delivery? How does it play out?
page018
Check out Zuora Academy for more great info and actionable advice.
All the info you need to build and run an amazing subscription business.
https://www.zuora.com/academy/
