--- MAKING AEC WORK FOR SMEs ---PANEL DISCUSSION 4:

Successful SMEs in ASEAN- Overcoming Constraints & Challenges

TRAN THI HAI YENCEOSlimmer Style,. Jsc

on behaft of

HNEW (Hanoi Association for Entrepreneur Women)

SUCCESS FACTORS

TRAN THI HAI YENCEO

Slimmer Style,. jsc

--- MAKING AEC WORK FOR SMEs ---PANEL DISCUSSION 4:

Successful SMEs in ASEAN- Overcoming Constraints & Challenges

GAME

DART GAME’S RULE

Single

BullsEye (50)

Outer Bull (25)

Single x 3

Single x 2

« In the end of the day,

doing bussiness is all about hitting the target? »

1 successful transaction

The Bulls Eye+ Outer Bull - AEC

x3 single

Success Factor 2

x2 SingleSuccess Factor 1

The whole board =

ASEAN

1 AMS

The Steel Frame Non Tariff Barriers

The number isProfit

Success Factor 1 x 2 Knowledge & Innovation

Success Factor 2 x 3

Business Networking

In Our Company’s Case- About us

* SLIMMER STYLE,. jscSince 2006

design, produce, wholesale and retail

fashion - clothing

- unique accessories- handmade cosmetics

•SANSAN Officeswear for ladies •GISY Amsterdam Freewear for ladies

* De Kleedkamer van SANSAN & GISY Amsterdam

In Our Company’s Case- Results

• 89% sale comes from clothing

• sell-through rate: 92% average

• mark- down rate: 8 % average only

•no season sale offseason sale off

In Our Company’s Case

4 classic styles4 classic styles theory theory

My Cash Fastening BibleMod Classy Fem Bohobuilding 2 product collections every yearretail sale- staff training, fast & effective consultantsclients training, pay $50> save $ 1000s on shopping/ year

Success Factor 1 x 2 Knowledge & Innovation

In Our Company’s Case

HNEW (Hanoi Associations of Entrepreneur Women, since 2011)

BNI (Business Networking International, Chapter Synergy Hanoi, since 2010)

exchanging contacts, resources learning from other businesses

Success Factor 2 x 3 Business Networking

AEC

Moving forward!

Thanks for listening!