COLUMBINE COMMUNICATIONS & PUBLICATIONS

Successful Selling Tips for Introverted Authors Kim Staflund

ISBN: 978-0-9940435-1-1 6 x 9 148 pages

Whether a book was self-published or produced by a traditional trade publisher, there are some effective ways the author can boost its sales that will fit well with an introverted personality. Using these simple online techniques, all authors can now enjoy more commercial sales

success—just like the extroverts do.

COMPELLING POINTS

The reputable Midwest Book Review endorses Successful Selling Tips for Introverted Authors as “a critically important instructional reference” and mandatory study material for every novice author. This book teaches authors how to advertise, market, sell, and publicize their own books which could potentially significantly increase profits for them and, by offshoot, for publishers and booksellers everywhere. This is EASY! All it takes is six hours per week for authors to sell more copies of their books. With a reasonable time commitment such as this, anyone can do it. This book was written by a professional bestselling author and book publisher with over twenty years’ experience in the North American English book publishing sector coupled with a substantial advertising, marketing, and sales background.

CONTACT: BOB ERDMANN-PRESIDENT BOB@BOB-ERDMANN.COM WWW.COLUMBINECOMMUNICATIONS.COM

COLUMBINE COMMUNICATIONS & PUBLICATIONS REVIEWS

"To be blunt, this is a fantastic resource for authors. ... Staflund provides an accessible, engaging, and clear-cut series of steps to follow to increase sales. With a friendly tone and personal anecdotes, the book feels like a face-to-face coaching session that can be re-read at any time." ~Pacific Book Review

"I'm something of an introvert myself so I was interested to see whether or not I would feel that I could be pushed beyond what I found tolerable, but I felt that if I was doing this I would be well within my comfort zone. ... I came away believing that if I wanted to promote a book I would have a simple plan of action which I would be able to follow." ~The Bookbag

“Both lighthearted and full of informative, practical advice, this guide to marketing for introverted authors is a gem.” ~ForeWord Reviews, Clarion Review

"Successful Selling Tips for Introverted Authors is a 'must-have' for every author. Highly recommended." ~Wisconsin Bookwatch (a division of MBR)

"...a critically important instructional reference -- especially for reluctant, bashful, or introverted authors. ... Informed, informative, and thoroughly 'user friendly' from beginning to end, 'Successful Selling Tips for Introverted Authors' should be considered a mandatory study for every novice author seeking to establish themselves in an economically supporting career. Indeed, it would not be amiss if every one of those aforementioned creative writing classes and workshops would add 'Successful Selling Tips for Introverted Authors' to their curriculum supplemental studies reading lists." ~Midwest Book Review, Jim Cox Report

ABOUT THE AUTHOR

Kim Staflund is a professional bestselling author and book publisher with over twenty years’ experience in the North American English book publishing sector coupled with a substantial marketing, advertising and sales background. Kim’s number one priority in each of these roles has always been, and will always be, to earn (and keep) the trust of each of her clients by providing ethical and thoughtful customer service that meets or exceeds their expectations. Kim’s intention in writing this book is to help introverted authors soar to new heights and enjoy more success in the sale of their books.

CONTACT: BOB ERDMANN-PRESIDENT BOB@BOB-ERDMANN.COM WWW.COLUMBINECOMMUNICATIONS.COM

COLUMBINE COMMUNICATIONS & PUBLICATIONS TABLE OF CONTENTS

First Things First: Let’s Conquer Our Fears 13 An Introduction to Selling from One Introvert to Another 23 I Can Sell Audiobooks, Ebooks, Paperbacks, and Hardcovers Online? 33 The Importance of Setting Goals and Sticking To Them 39 Sample Non-Fiction Book Goals

41 Sample Fiction Book Goals

42 Price-Based Marketing Versus Value-Based Marketing 49 Sample Non-Fiction Book Marketing Strategies

53 Sample Fiction Book Marketing Strategies

55 Your Customers Find You Online Through Keywords 59 Sample Non-Fiction Book Keywords

60 Sample Fiction Book Keywords

61 Sell the Benefits of Your Book—Not the Features 63 Sample Non-Fiction Book Benefits

65 Sample Fiction Book Benefits

65 Include a Call to Action in All Your Marketing Materials 69 Sample Non-Fiction Book Calls to Action

70 Sample Fiction Book Calls to Action

70 Bring It All Together in an Effective Elevator Pitch 73 Sample Non-Fiction Book Elevator Pitches 74

Sample Fiction Book Elevator Pitches 75

Your Book’s Webpage (Storefront) is Critical to Your Success! 79 Sample Non-Fiction Book Storefronts

80 Sample Fiction Book Storefronts

83 Redirect Traffic to Your Storefront Using Blogging 87 Sample Non-Fiction Book Blog Topics

91 Sample Fiction Book Blog Topics

92 Redirect Traffic to Your Storefront Using Book Reviews 95 Unpaid Traditional Book Reviews

96 Paid Online Book Reviews

97 Redirect Traffic to Your Storefront Using Facebook 99 Redirect Traffic to Your Storefront Using Twitter 105 Redirect Traffic to Your Storefront Using LinkedIn 111 Redirect Traffic to Your Storefront Using YouTube 115 Redirect Traffic to Your Storefront Using Pay-Per-Click (PPC) Advertising 119 Book Publicists (Advertising Versus Publicity) 123 Bibliography 129 Index 133 About The Author 139 Book Reviews 141 Customized Sales Coaching for Authors 147

CONTACT: BOB ERDMANN-PRESIDENT BOB@BOB-ERDMANN.COM WWW.COLUMBINECOMMUNICATIONS.COM