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2. Presentation Roadmap
3. World Horticulture
4. Meeting the Demand
5. Global Marketing Infrastructure forFresh Produce 6. Field Harvest Pre-cooling Shipping PreShipping Produce Storage Grading Packaging Wholesale Market Retail Market 7. The Issue of Cold Chain A Chain is only as Strong as itsWeakest Link 8. Horticulture Business in India 9. Indian Horticulture Situation
10. The Indian farmer is globally competitive but Indian agriculture is notSource: UN Comtrade and World Bank India Share in World Production Indian Prices as Part of World Prices 11. India The Supplier 12. Indian Fruit Production Shares Source: National Horticulture Board, GOI 13. Share in Global Trade & Production 14. Apples 15. Grapes 16. Pears 17. Banana 18. Onions 19. Mangoes 20. India - A Regional Player Source: World Bank 21. Suppliers Breaking the Distance Barrier Source: World Bank 22. Can We Overcome India can become a significant exporter of horticultural produce if it reduces itshigh delivery costsand improvesweak standardsandassessment mechanismsat home. -- World Bank Study 2007 23. Source: UN Comtrade and World Bank 24.
Impediments to Exports 25. Domestic Reality 26. Them vs. Us Very Limited and Sporadic Promotions and Programs Miniscule Trade Show Presence Extensive Trade Show Presence India Major Suppliers Needs to be integrated Governmental interventions Protocols not present Adherence to buyer protocols High Wastage Good Post harvest management Non existent Domestic quality parameters Effort on too many products Identified products for exports 27. We Need To Look Within
28. Steps Needed
29. Ground Rules for Succeeding in Export Markets
30. India As a Buyer 31. The Times They Are A Changin Eating Habits Retailers/Selling Consumers/Buying 32. Changes in Consumption
33. Changes in Consumption Wheat Flour / Atta 34. Changes in Consumption Rice/Pulses 35. Changes in Consumption Spices / Masala 36. Changes in Consumption Meat Products / Kebabs 37. Changes in Consumption Paani/Drinking Water 38. Changes in Consumption Fruits and Vegetables 39. Indian Fruit Import
40. Fresh Fruit Imports Source: DGCIS, Ministry of Commerce, Government of India 41.
Are you the lion or the gazelle?