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Co-founder of Spook Studio and The Happy Startup School, Carlos is a product innovation hacker living in Brighton. A lapsed physicist with a problem–solving mindset, Carlos showed us all how we can validate any ideas we have to ensure we create real value and not more stuff.
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From lightbulb to launch
the happy startup school
9/10 STARTUPS FAIL!
THE OLD TOOLS AREN’T FIT FOR
THE JOB
STARTUPS ARE NOT BIG
BUSINESSES
FOUNDERS THINK THEY HAVE ALL THE ANSWERS
BIG BANG RELEASE = HIGH RISK
A FEAR OF FAILURE STIFLES
PROGRESS
MASTER NEW TECHNIQUES &
TOOLS
EMBRACE UNCERTAINTY,
SPOT OPP’S
ENGAGE CUSTOMERS
THROUGHOUT LEARN HOW TO
TEST YOUR IDEAS QUICKLY
DEVELOP A FAIL & LEARN
MINDSET
key principles of lean startup
5 MINS
“LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS”
find a problem worth solving
test your assumptions
focus on customer needs
get continuous feedback
more facts, less intuition
less documenting more doing
right action right time
Traditional product development
Lean/agile development
Lean startup
“BUILD A REMARKABLE PRODUCT” SETH GODIN
Design thinking/customer experience: • Happier, passionate customers
• Positive PR = free marketing
• Less customer support requests
• Stronger brand
• Long-term business value
• Greater ROI the earlier it’s brought on board
PAINKILLER VITAMIN
PAINKILLER VITAMIN
Solve my problem Make me feel better
“YOUR PRODUCT IS NOT THE PRODUCT”
visualise your business model
workshop time
EXERCISE 1. 3 RISKIEST ASSUMPTIONS
10 MINS
EXERCISE 2. WHO WILL BE MY RAVING FANS?
10 MINS
CUSTOMER DEVELOPMENT MATRIX
SCORE FROM 1-3 CUSTOMER SEGMENT CUSTOMER SEGMENT CUSTOMER SEGMENT CUSTOMER SEGMENT
LEVEL OF PAIN
EASE OF ACCESS
WILL THEY PAY?
TOTAL
LISTEN, DON’T TALK. PROBLEMS, NOT
SOLUTIONS.
EXERCISE 3: TEST YOUR IDEA FOR <£50
10 MINS
1. Focus on problems worth solving 2. Learn often, fail fast and get out of the
building!
3. Fake it before you make it.
4. Engage customers throughout
5. Start small, then scale up.
6. Keep iterating.
7. Don’t lose sight of the purpose & vision.
8. Minimum viable product/service
9. Keep testing and measuring.
@welovelean
@kungfucarlos