Presented By:

-Vaibhav Jain(33)

-Pujan Vora(09)

Guided By: -Mrs. Mansi

gaur

ITC was incorporated in the year August 24, 1910 under the name of “Imperial Tobacco Company

of India.

Company Solely focused on the growth and strengthening its cigarettes and leaf tobacco business.

ITC’s headquartered in Kolkata, West Bengal.

ITC revenue according to 2015-2016 is about US $ 8.00 Billion.

ITC is the first corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for the contribution in the building economic, social and natural capital for the nation. ITC creating world class brand that put India first.

ITC is a Conglomerate Indian company having five Segments :--

• FMCG (Fast Moving Consumer Goods).• Hotels• Paperboards & Packaging• Agriculture business• Information Technology

Introduction to ITC Industry

Hotel

Cigarettes

Incense Sticks

Personal Care

Safety Matche

sAgricultural Industry

Information Technology

Paperboards

Packaged

Foods

Stationery

Branded Apparel

PRODUCT PROFILE

Cigarettes & Cigars:  Insignia, India Kings, Lucky Strike,

Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.

Foods:  Aashirvaad, Sun feast, Bingo!, Yippee!, Kitchens of India, B Natural, mint-o, Candyman and GumOn.  ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

Personal Care: 'Essenza Di Wills', 'Fiama', 'Vivel', "Engage" and  'Superia' brands has received encouraging consumer response and is being progressively extended nationally.

FMCG Product of ITC

Education and Stationery: Classmate,

Paperkraft

Lifestyle Retailing: Wills Lifestyle & John Players.

Safety Matches: Aim & i Kno.

Agarbattis: Mangaldeep

FMCG Product of ITC

Distribution Network of ITC

All ITC products were bar coded at the retail level. ITC also bar

code their products at the warehouse itself. This is expected to help ITC keep track of product manufacturing time, thereby enabling implementation of first-manufactured-first-out (FMFO) strategy, which means items manufactured first are shipped out of the factory and the warehouse earlier than products manufactured later. This has been facilitated by the implementation of identification technologies and controlled batch management processes.

The automated IT systems will not only keep track of date-of manufactuing, but also details like weightage and the factory location that manufactured respective products.

Inventory Strategy

• Consists of diverse categories with different priorities• More than 1000+ Stock keeping unit • Buying Value $68 MM• Warehousing space of more than 3.5m SFT

around55+Locations • Products manufactured at 45+ plants• More than 650 trucks moved every day • Direct distribution from factories to Distributors • Indirect movement through Regional Distribution Center• Combination of Rail/Road/Sea movement within the

country depending on the product type

Transportation

Sales and sales growth are high. Reserve and surplus are high. Distribution channel is effective which is

based on technology(delivery van, computer, warehouse, sales force).

Huge investment in advertisement Huge investment in plant & machinery,

computers, servers and other IT equipments.

How ITC Take cost Advantage

1. ITC has a strong and experienced management2. Strong brand presence, excellent products advertising3. Diversified product and services portfolio which

includes FMCG, Hotel chains, paper & packaging and agri-business

4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers

5. ITC limited employees over 25,000 people6. Excellent research and development facilities

ITC Different from competitor

THANK YOU