Surface Cleaner Market Forecast 2025

GLOBAL SURFACE CLEANER MARKET

FORECAST & OPPORTUNITIES

2015 – 2025

MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com

2

Scope of ReportProduct of Interest (POI): Surface Cleaner

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2025

Year RangeREGION

• North America

• Europe

• Middle East & Africa

• Asia-Pacific

• South America

Surface cleaners are majorly used for the removal of dirt, including dust, stains, bad smells and cluttersfrom a particular surface. The global surface cleaner market is expected to witness significant growthduring the forecast period owing to the increasing awareness regarding health and hygiene among theconsumers and growing concerns about the negative health effects caused due to unhygienicsurroundings. Additionally, growing urbanization with an improved standard of living in developingcountries is further expected to propel the market during forecast period.

Market Segmentation

PRODUCT

• Floor Cleaner

• Specialized Cleaner

• Multi-Purpose Cleaner

PACKAGING

• Bottle

• Pouch

• Spray

• Others

DISTRIBUTION CHANNEL

• Modern Retail Channel

• Traditional Retail

Channel

• E-commerce Retail

• Institutional/Direct

Sales

FORM

• Liquid

• Powder

• Wipes

• Others

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Table of Contents

S. No. Contents Page No.

1. Product of Interest (POI): Surface Cleaner

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Surface Cleaner Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value & Volume

5.2. Market Share & Forecast

5.2.1. By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner)

5.2.2. By Form (Liquid; Powder; Wipes; and Others)

5.2.3. By Packaging (Bottle; Pouch; Spray; and Others)

5.2.4.By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail; and Institutional/Direct Sales)

5.2.5. By Region (North America; Europe; Asia-Pacific; South America; and Middle East & Africa)

5.2.6. By Company (2019)

5.3. Market Attractiveness Index (By Product; By Form; and By Region)

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Table of Contents


6. Asia-Pacific Surface Cleaner Market Outlook




6.2.1. By Product

6.2.2. By Form

6.2.3. By Packaging

6.2.4. By Distribution Channel

6.2.5. By Country

6.3. Asia-Pacific: Country Analysis

6.3.1. China Surface Cleaner Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value & Volume

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Product

6.3.1.2.2. By Form

6.3.1.2.3. By Distribution Channel

6.3.1.3. Competition Outlook

6.3.2. India Surface Cleaner Market Outlook





6.3.2.2.2. By Form



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Table of Contents


6.3.3. Japan Surface Cleaner Market Outlook





6.3.3.2.2. By Form



6.3.4. South Korea Surface Cleaner Market Outlook





6.3.4.2.2. By Form



6.3.5. Australia Surface Cleaner Market Outlook





6.3.5.2.2. By Form



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Table of ContentsS. No. Contents Page No.

7. Europe Surface Cleaner Market Outlook




7.2.1. By Product

7.2.2. By Form

7.2.3. By Packaging


7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Surface Cleaner Market Outlook





7.3.1.2.2. By Form



7.3.2. United Kingdom Surface Cleaner Market Outlook





7.3.2.2.2. By Form



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Table of Contents


7.3.3. France Surface Cleaner Market Outlook





7.3.3.2.2. By Form



7.3.4. Italy Surface Cleaner Market Outlook





7.3.4.2.2. By Form



7.3.5. Spain Surface Cleaner Market Outlook





7.3.5.2.2. By Form



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Table of Contents


8. North America Surface Cleaner Market Outlook




8.2.1. By Product

8.2.2. By Form

8.2.3. By Packaging


8.2.5. By Country

8.3. North America: Country Analysis

8.3.1. United States Surface Cleaner Market Outlook





8.3.1.2.2. By Form



8.3.2. Mexico Surface Cleaner Market Outlook





8.3.2.2.2. By Form



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Table of Contents


8.3.3. Canada Surface Cleaner Market Outlook





8.3.3.2.2. By Form



9. South America Surface Cleaner Market Outlook




9.2.1. By Product

9.2.2. By Form

9.2.3. By Packaging


9.2.5. By Country

9.3. South America: Country Analysis

9.3.1. Brazil Surface Cleaner Market Outlook


9.3.1.1.1 By Value & Volume



9.3.1.2.2. By Form


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Table of Contents



9.3.2. Argentina Surface Cleaner Market Outlook





9.3.2.2.2. By Form



9.3.3. Colombia Surface Cleaner Market Outlook





9.3.3.2.2. By Form



10. Middle East & Africa Surface Cleaner Market Outlook




10.2.1. By Product

10.2.2. By Form

10.2.3. By Packaging


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Table of Contents


10.2.5. By Country

10.3. Middle East & Africa : Country Analysis

10.3.1. South Africa Surface Cleaner Market Outlook





10.3.1.2.2. By Form



10.3.2. Saudi Arabia Surface Cleaner Market Outlook





10.3.2.2.2. By Form



10.3.3. UAE Surface Cleaner Market Outlook





10.3.3.2.2. By Form



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Table of Contents


11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. Impact of COVID-19 on Global Surface Cleaner Market

14. Competitive Landscape

15. Strategic Recommendations

16. About Us & Disclaimer

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the global surface cleaner

market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the global surface cleaner

market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of the global surface cleaner market. The team has analyzed the

outlook of various segments of this market, while considering the major influencing factors such as increasing awareness regarding health and hygiene

among the consumers and growing concerns about the health effects caused due to unhygienic surroundings. The study includes market forecasting,

which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the global surface cleaner market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value & Volume: Market size, in terms of value, for the year 2019 was calculated based on information collected through

exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as surface cleaner companies, channel

partners, market influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 surface cleaner companies, 100 – 120 end users, and 15 – 20 industry experts and other value chain

stakeholders in the global surface cleaner market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique.

Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019.

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• Respondents were asked about the current and future market growth rates, market shares by product, by form, by packaging, by distribution

channel, by each region, and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue

shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments

were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

Market shares by product, by form, by packaging, by distribution channel, by region and by company were calculated based on the responses received

through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various

segments of surface cleaner markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion

leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global surface

cleaner market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that

the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),

with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪ Reckitt Benckiser Group plc

▪ Hindustan Unilever Limited

▪ S. C. Johnson & Son, Inc.

▪ Dabur India Limited

▪ Jyothy Laboratories Limited

▪ Venky’s (V H Group)

▪ The Clorox Company

▪ Fena Private Limited

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

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Industry Brief

According to TechSci Research report, “Global Surface Cleaner Market By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner), By Form (Liquid; Powder; Wipes; and Others),

By Packaging (Bottle; Pouch; Spray; and Others), By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail; and Institutional/Direct Sales), By Region,

Forecast & Opportunities, 2025”, the global surface cleaner market is expected to grow at a formidable rate during the forecast period on account of the increasing awareness about different surface

cleaner brands due to heavy promotion by the major brands. Additionally, growing demand from various end user industries such as dairy industry, food industry, chemical industry, industrial

cleaning, among others is driving the market. Also, growing disposable income especially in the developing nations has increased the affordability for such products among the population.

Furthermore, use of surface cleaners is an easy, effective and convenient method of cleaning. Moreover, increasing product innovation by the major players operating in the industry is further

expected to spur the growth of market over the next five years. However, availability of cheaper alternatives for cleaning purposes can hamper the growth of market during forecast years.

Additionally, low level of awareness and cost sensitive population especially in the developing nations might hinder the growth of market.

The global surface cleaner market is segmented based on product, form, packaging, distribution channel, company and region. Based on product, the market can be fragmented into floor cleaner,

specialized cleaner and multi-purpose cleaner. The multi-purpose cleaner segment is expected to dominate the market during the forecast period. This can be ascribed to the growing popularity of

these products among the population. Based on form, the market can be categorized into liquid, powder, wipes and others. The liquid segment is expected to dominate the market since most of the

surface cleaners that are available, are in liquid form only. On the contrary, the wipes segment is expected to register the highest growth during the forecast period. This can be ascribed to the

various advantages such as zero water consumption, lesser chances of cross contamination as compared to other forms, ease of use, among others, associated with wipes. Also, growing awareness

among the population has led to an increase in the adoption of wipes, thereby anticipated to drive the growth of segment over the next few years.

Reckitt Benckiser Group plc, Hindustan Unilever Limited, S. C. Johnson & Son, Inc., Dabur India Limited, Jyothy Laboratories Limited, Venky’s (V H Group), The Clorox Company, Fena Private

Limited, Future Consumer Enterprise Ltd., Strategi Herbals Private Limited, Henkel, Bombril, Colgate Palmolive, McBride, Church & Dwight Co. Inc., Kao Corporation, Godrej Consumer Products,

Seventh Generation, Procter & Gamble, Avmor and others are some of the leading players operating in global surface cleaner market. The companies operating in the market are using organic

strategies such as product launches, mergers and collaborations to boost their share.

“Asia-Pacific is expected to dominate the surface cleaner market during the forecast years, owing to the increasing awareness pertaining to hygiene & sanitation in the region. Additionally, rising

disposable income and shifting focus of the population towards healthy living is further expected to propel the market over the next five years. Moreover, key manufacturers are also setting up their

manufacturing units in the region, which is anticipated to positively impact the market growth through 2025.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based

global management consulting firm.

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Sample Data - Snapshot

Global Surface Cleaner Market Size, By Value (USD Million) & Volume (Tonnes), 2015-2025F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 110.00

2015 2019 2020E 2025F

By Value (USD Million)

By Volume (Tonnes)

CAGR BY VALUE: XX%

CAGR BY VOLUME: XX%

CAGR BY VALUE: XX%

CAGR BY VOLUME: XX%

North America Surface Cleaner Market Share, By Product, By Value, 2015–2025F

33%33%33%33%33%33%33%33%33%33%33%

33%33%33%33%33%33%33%33%33%33%33%

34%34%34%34%34%34%34%34%34%34%34%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Floor Cleaner Specialized Cleaner Multi-Purpose Cleaner

United States Surface Cleaner Market Share, By Form, By Value, 2015–2025F

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Liquid Powder Wipes Others

20

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FORECAST & OPPORTUNITIES

2015 – 2025

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global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

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