DESCRIPTIVE RESEARCH DESIGNS: SURVEY METHODS & ERRORS

JONLEN J.R.DESA

M.COM II (BM)

R/M.COM-11-06

PRESENTATION PATHPRESENTATION PATH

IntroductionTypes of Survey MethodsFactors for Selecting Appropriate Survey

MethodsTypes of Errors in Survey MethodologyConclusion

INTRODUCTIONINTRODUCTIONSurvey Research Methods are research

procedures for collecting large amounts of raw data using questionnaires.

It is an effective tool for conducting marketing research.

TYPES OF SURVEY METHODS

1.PERSON ADMINISTERED SURVEYS

2.TELEPHONE ADMINISTERED INTERVIEW

3.SELF-ADMINISTERD SURVEYS

4.ONLINE SURVEY

FACTORS FOR SELECTING THE APPROPRIATE SURVEY METHOD

SITUATIONAL CHARACTERISTICS

RESEARCHER’S ADMINISTRATIVE ERROR

There are various survey methods used for the purpose of conducting research. These should be convenient for both the interviewer as well as the respondents, to get the best result.

The factors should be properly evaluated while selecting an appropriate survey method.

There are various kinds of errors such as sampling, non-sampling, respondent errors etc & these should be properly dealt with for effective results.

1.Marketing Research-Hair, Bush, Oritnau