SURVEY REWARDSBest Practices

6 factors to be sure

your budget is well-spent

Digital makes a difference

People routinely receive e-gift cards from

loyalty programs, wellness challenges and

survey providers, and prefer the convenience

that digital offers.

Speed matters

The sheer volume of survey requests has

created a much more selective respondent -

delivery in one business day or less is the new

standard.

Everyone wins vs. sweepstakes

A low denomination reward drives 2x more

completes vs. the chance to win a larger prize.

Send a $5 card to the first 40 responses

instead of one $200 drawing.

Make sure it’s integrated

Be sure your survey provider automates

fulfillment so you can spend your time

analyzing responses – NOT snail-mailing

rewards or waiting for checks to clear.

Match rewards to your audience

A Bass Pro Shops gift card for 20- to 35-year-

old urban moms may not be the right fit. Be

sure to use demographic data to select the

right reward for your audience.

Merchandise, points on the decline

Showcased in a 2013 study (Loyalty 360, It’s

in the Cards), individuals who received a

reward in the past cited a gift card as the #1

preferred item.

Following these 6 emerging best practices

will help you get the maximum return on your budget

and exceed your research and feedback objectives!

For the full guide, visit:

http://bit.ly/best-rewards