Surviving the Mortgage Implosion--Online Lead Quality Summit

Surviving the Mortgage Implosion

Bill Rice

CEO, kaleidico.com

2 ONLINE LEAD QUALITY SUMMIT

Bill Rice (www.linkedin.com/in/billrice)


What do I do?


The Punchline

“If you don’t like change, you’re going to like irrelevance even less.”-General Eric Shinseki, US Army Chief of Staff


Hard Work


Winners are Good Climbers

Roberto Salazar

Lance Armstrong


No Silver Bullet


But, Guaranteed it’s all about these guys


Put down the banana; and take off the anchor


Growth Strategy


Economist make Lousy Business Plans

But really, “Mortgage Originations Expected to Fall 11% in 2007”

Mortgage Implosion! Recession!


Reality

$2.21

Trillion


White House, ARM Rests, and The Fed


Confused, Hopeless

RatesNew Century,

AHM, Countrywide

Equity Recession

Fed

Subprime Implosion

NegAm

IO

ARM

FHA

Bailout


Market for something to believe in…


Challenges

Every client is a new challenge


Climbing the Distrust Mountain

www.blownmortgage.comwww.blownmortgage.com


Don’t worry about the maze

FOCUS!FOCUS!


A different path


Your consumers are on the Internet

Where are you?


Be Amazing!l


Build trust

From the Company From the Company to the Loan Officerto the Loan Officer


The new business card


Stop doing this


Start doing this…


Treat consumer’s with respect


Stop tossing your marketing dollars in the trash

Come get your leads!


Look for innovation outside the foxhole



Treat them like Glenngarry Leads


There will be leaders; and followers


Be Better

“Different isn’t always Better, but Better is always

Different”-Jonathon Schwartz, SUN


Lead generation will change

OLD NEW


Generate a better lead


Communities

We’re already targeted

We have influencers

We have sneezers

We have TRUST!


Get local, hyper-local


Get off the roller coaster


Stock the pond


Someone has to be on top

Might as well be YOU!


Catch the money


Bottom Line

Where we startNo silver bulletWinners are good climbersEconomist are lousy business plannersGet real, work hard, NOW!

LendersGo where your consumers are--It’s the Internet, Stupid!Focus on the consumerClimb the distrust mountainBuild trust and credibility; organization AND loan officersTreat them like “Glenngarry leads”

Lead GenerationGenerate a better leadContent, Intent, Leverage Community, Get LocalStock the pond--Lead Management and Nurturing


Connect with me!

Bill Rice

www.kaleidico.com

www.bettercloser.com

www.linkedin.com/in/billrice

www.twitter.com/wmrice

[email protected]

734.782.1177