Embed Size (px)
DESCRIPTION
Citation preview
SWOT Analysis
IntroductionIntroduction• SWOT Analysis is
a strategic planning tool used to evaluate the:– Strengths,
– Weaknesses,
– Opportunities,
– Threats
StrengthsStrengths• Strengths:
attributes and skills of an organization.
WeaknessesWeaknesses• Weaknesses:
attributes of an organization that are harmful.
OpportunitiesOpportunities• Opportunities:
external conditions that are helpful to achieving the objective.
ThreatsThreats• Threats: external
conditions that are harmful to achieving the objective.
