SXSW - Dachis Group

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Presentation from SXSWi 2010

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<p>#sbd</p> <p>Social Business DesignPeter KimManaging Director, North America@peterkim</p> <p>March 15, 2010</p> <p>Kate NiederhofferPrincipal@katenieder</p> <p>* Excerpted version for distribution. The original file was over 50 MB.</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>About Dachis Group Founded in 2008 Located in Austin, London, and Sydney Deliver research, strategy, and implementation</p> <p>Intuit: TurboTax Forbes, Inc.Southern Company</p> <p>The Estee Lauder Companies Coca-Cola Yum! Brands</p> <p> 2010 Dachis Group. Confidential and Proprietary #sbd</p> <p>How did we get here?</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Do you remember the first time you... Commented on a blog post...and someone responded? Got a friend request on Facebook from a childhood friend? Were followed on Twitter by an internet celebrity?</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Back to the participation economy...</p> <p>social media takes us back to the participation economy that existed before the industrial revolution</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>...and participation is growing</p> <p>2009</p> <p>2008</p> <p>2007</p> <p>0% 45% 90%</p> <p>56%</p> <p>75%</p> <p>82%</p> <p>US Adults Active in Social Media</p> <p>Source: Forrester Research</p> <p> 2010 Dachis Group. Confidential and Proprietary #sbd</p> <p>But not so fast...</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Issues businesses face today Proliferation of choice Unidirectional communication Filter failure Human nature Scalability</p> <p> 2010 Dachis Group. Confidential and Proprietary #sbd</p> <p>Its time for social business</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p> 2010 Dachis Group. Confidential and Proprietary #sbd</p> <p>Social business design</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Connections CultureCommunication Content</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Connections</p> <p> To whom are you connected and how?</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Are you siloed or networked?</p> <p>Source: twiangulate.com</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Culture</p> <p> Do you have a social calibration?</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>How will you govern?</p> <p>Source: Ambidanze on Flickr</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Communication</p> <p> Are you creating signal or noise?</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Does communication flow freely?</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Content</p> <p> How can you measure for meaning?</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Are you measuring what matters?</p> <p> 2010 Dachis Group. Confidential and Proprietary #sbd</p> <p>What it means for you</p> <p> 2010 Dachis Group. Confidential and Proprietary</p> <p>Social Business Design | March 15, 2010</p> <p>#sbd</p> <p>Are you ready for social business? Business goals: not how, but why social? Listening landscape: mass + social Competitive assessment Organization, i.e. who owns social Decision rights and workflow Measurement and metrics Technology: owned and leased</p> <p>#sbd</p> <p>Thank you</p> <p>http://www.dachisgroup.com+ 1 512 275-7825slides@dachisgroup.com</p>