The SAP Report The SAP Report on on

Culture, Business & Social Culture, Business & Social MediaMedia

SNCR Symposium 07SNCR Symposium 07

Shel IsraelShel Israel

globalneighbourhoods.netglobalneighbourhoods.net

Mortgage. SAP. Startup guy. Story teller, not a researcher. My compromise. ‘Go.’

Crosshairs: Culture. Business. Social Media.

Hugh-jacked. Raftery, Ken Camp. Thornley. Facebook. LinkedIn. No Control! Aaaargh!

3 mos. 48 interviews. 25 countries. 4 continents. 50,000+ words. Humungous report.

Anecdotes. Kyle Hansen. Ewan MacIntosh, Orphans, citizen journalism. Isaac Mao.

Lesson #1. Social media is kid’s stuff.

Lesson #2. Social Networks is the killer app.

Lesson #3. Culture matters. Language matters.

Lesson #4. Measurement is improving, but it’s still unclear what to measure.

Lesson 5. The geek-to-suit gap is shortening. Kids overtaking geeks.

Lesson 6. Lose control to gain influence.

Lesson 7. The world is not yet flat, but it is getting hillier.

My speculationsMy speculations

Social media will disrupt nearly all Social media will disrupt nearly all institutions institutions

A new global culture formingA new global culture forming

Different tools fit different cultures.Different tools fit different cultures.

Social networking & video NBD. Social networking & video NBD.

Watch the kids. They will lead you in the Watch the kids. They will lead you in the right direction.right direction.