TabSite Webinar with Mari Smith - Sept 1, 2011

Webinar: Sept 1, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Tweet Live with this Hashtag: #TabSite

Facebook Marketing: How to Create a Stampede of Local Customers

Special Guest: Mari Smith

With Troy RumfeltAnd Mike Gingerich

Agenda:• Intro & Updates

• Facebook Changes• Create a Stampede!

• Live Fan Page Review• Q & A

Webinar: July 27, 2011




60 Minutes from Now you will:

• Know the latest Facebook changes• Have a Plan for your fan page• Understand Social / Deal Features• Be Pumped to try New Learnings!



REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!1 Attendee will win Mari’s new Relationship Marketing book!



Video and Slides Available later Today

We’ll post links at:www.Facebook.com/TabSite




TabSite Latest Updates!

• New reveal tab fan‐gating tool: Like‐Gate

• Facebook Send Plug‐in integration

• MicroSites for all TabSite users

• Enhanced Google Map Widget Coming

• And more!








Tweet Live with this Hashtag: #TabSite

Special Guest: Mari Smith

With Troy RumfeltAnd Mike Gingerich

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presents

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 Bubbly Scottish-Canadian!   Relationship + Internet = Social Media!

 “The Pied Piper of Facebook”

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  Check-ins nixed   Profile publisher:

  Location, Tag Friends, Easier Privacy   No Link or Video button

  Privacy:   Public = Everyone

 Edit on the fly  Edit past posts  Approve tags.

  @ Tag any page

Review of Facebook Changes

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  Over 736 MILLION active members   Half log on daily   Average session time = 55 minutes!

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Facebook Mobile

  250M+ active users access Facebook via mobile   Twice as active!   Embrace Places and Deals

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  To help the world connect & communicate more effectively…

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“For the first time EVER, businesses will NOT be able to catch up with just money… because they don’t have the emotional investment. It takes time to build up relationships.”

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Entice NEW customers + reward EXISTING customers =

INCREASE in business!

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Got a Local Business?

  First check to see if you already have a Place Page   Place Pages are created automatically when a

customer checks in. OR when you set up a Local Business Page.

  If not, by adding your physical address to your Fan Page, it morphs into a Place Page

  Then, you may need to merge duplicate Place Pages and/or Fan Pages.

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Place Page - unclaimed

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Place Page - claimed

www.facebook.com/ironhorsevineyards

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Place Page - Changes

  Check-ins are now “were here”   Editable fields   Recommendations   Also on:

  Gowalla   Yelp   Foursquare

  Parent/child Place Pages for Franchises or multiple location businesses

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Place Page vs. Fan Page?

  Primary differences:   Info tab has a Bing map   Friend Activity tab (for check-ins)   Deals

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Deals tab

  Viral promotion of your Deals *inside* Facebook!

  Comments   Share

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Showcase Foursquare too!

http://apps.facebook.com/placewidget/

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Check-in Deals

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Example Check-in Deals

  Gap: free pair of blue jeans to the first 10,000 to check in on a certain day

  The Palms Hotel, Las Vegas: room upgrade or a free weekend night

  JC Penney: $10 off any $50 purchase   McDonald’s: donated $1 per customer to

the Ronald McDonald House Charities.

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How Users Claim Deals

  On Facebook mobile, add your location > then look for yellow or green deals tickets.

  Deals go in the News Feed!

Image source: facebook.com

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How To Set Up Your Deals

  Go to your claimed Facebook Place Page   Click the Edit Page button   Click Deals in the left menu   Choose from one of the 4 types of Deals you

wish to offer (only one type at a time).   See also: http://www.facebook.com/deals/checkin

  Click the “For Business Owners” tab for info.

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Tips for Check-In Deals

  KISS – Keep It Short & Simple!   Example titles:

  20% off any purchase over $10   Buy one, get one free.   Check in with 3 friends and get 30% off any

entrée   Example claiming language:

  Present claimed deal to waiter   Show your phone screen to

the cashier

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Promoting your Deals: ONLINE

  Facebook Page   Facebook ads   Twitter   Email broadcasts   Email signature file   Blog posts and banners   Foursquare, Gowalla, Yelp

  foursquare.com/business   gowalla.com/business   yelp.com/business

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  FIRST build tons of value, social equity

  Space out your offers   Clear CTAs  Make it really easy for

people to buy from you!

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Run promotions

  On Facebook: must use a 3rd-party app   See strutta.com, wildfireapp.com,

votigo.com, offerpop.com and more… or your own iFrame app

  On site: Photo contest   Photos taken on-site/in-store then

load to Facebook   On site: Ideas/suggestions contest

  Submit new recipe, design, flavor, tip for improvement, etc.

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Promoting your Deals: OFFLINE

  Retail store? Window signage   Café? Sandwich board   Bookstore? Bookmarks   Restaurant? Menus   Live events

  meetup.com, in-store reception

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Domino’s Pizza

  Promotes customers on pizza boxes   Photo op   See: http://bit.ly/dominos_sm

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Granata Pet Food

  Check in and dispenser produces a sample for your dog!

Source: Neworld Blog

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Education is key

  EDUCATE yourself + all staff on Facebook, Check-ins, Deals and the power of location-based marketing   See: http://bit.ly/fb_dealsguide

  Staff should be able to introduce Deals and answer any questions about redemption, availability, etc.   …you can save an extra 20% when you check in!   …you and up to 8 friends can get this special Deal

___   …next time you visit us & check in, you’ll get ___

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Treat your mobile-savvy customers like ROYALTY!!

  They are the early adopters   They have friends on Facebook and Foursquare and

other platforms   “Word of mouth on steroids”   Acknowledge & recognize when

they come into your store   Give special (additional) bonuses   Get photos for Facebook!

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Facebook Page critiques!!

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PRIZE DRAWING!

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Got questions?

Join Mari on Facebook: www.facebook.com/marismith Tweet Mari: @marismith Subscribe to Mari’s blog: www.marismith.com

Video and Slides Available later Today

Upcoming Webinar: Tues. Oct. 4www.TabSite.com/webinar

