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Over the past couple of years, social media users have been noticing unexpected guests in their Twitter streams and Facebook News Feeds. Promoted tweets and sponsored stories are now among the fastest growing sectors of online advertising. At Tagkast, we believe tapping into the power of the visual web with sponsored images represents the next big opportunity for social media marketing. We'll share with you how our technology is delivering engagement rates 20x more effective than other paid social mediums and making the experience of advertising a little more fun for consumers. Presenters: Joe Matthews, founder and CEO, Tagkast @josamatt Sean Strother, founder and CEO, Tagkast @strotown
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TagkastMedia
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Photos are the Most Important Part of Facebook
Last week, consumers spent over 500,000,000 hours looking at their friends photos on Facebook
Each placement is seen by over 300 people and is an implied endorsement of the advertiser to the consumer’s friends
We Place Your Brand on the Newsfeed Using Photos
92% of consumers trust friend referrals.
Nielsen Global Trust in Advertising (2012)
27 (4.5%) clicks per photo on average.
Tagkast Analytics (2013)
600 impressions per photo.
Tagkast Analytics (2013)
300 people reached per photo.
Tagkast Analytics (2013)
We Create Your Ad Campaigns From Live Events
Our mobile event photography system uses social media as the default retrieval method driving millions of earned media
impressions
Audience Segments By Event
Define your target audience groups with event associated attributes.
Consumer Photo Engagement
Our innovative technology drives sharing through social media while collecting e-mails & Facebook likes.
Tagkast Media
Photos are posted to profile pages and double as WOM conversation and advertisements.
2. Log-in to Facebook
Customizable User Experience Captures Data
3. Become a Fan 4. Post Photos
1. View Photo
We help you gain Facebook fans, opt-in e-mails, and audience insights as part of the media generation process.
A Tagkast Campaign By The Numbers
Our platform has enormous reach and is easily tracked back to ROI metrics
5,000tagged guests
1,580,000
reach
1,333Facebook page likes
1,667e-mails collected
11,333likes/comments/
shares
Live Engagement Digital Engagement
4.5%click rate
Strategies Engineered for Social
Local Niche
Reach highly targeted audiences and effectively drive word-of-mouth interaction with their peers
Reach your customers at scale by targeting audiences of brand relevant events
Example Mercedes
Event Targeting Holiday Charity/Civic Events500,000 people
Impressions 150,000,000
Reach 100,000,000
Example Target
Build local brand awareness for market expansion and new store openings
Event Targeting Community Events, Local Festivals (Chicago)50,000 people
Impressions 15,000,000
Reach 10,000,000
Example Bud Light
Behaviorally target specific audience segments at scale
Event Targeting LGBT Festivals/Events 100,000 people
Impressions 30,000,000
Reach 20,000,000
Example Target Example LGBT
National Takeover
Fiat was looking to engage a millennial audience with Tagkast. We reached
over 200,000 people with their message and collected over 500 leads
Case Study: Reach Young Adults & EDM Fans
211,504Reach
668Tags
344E-mails
158FB Likes
Tagkast Team Crowd/Venue
Seasonal
ChristmasHalloweenIndependence DayNew YearsSt. Patty’s Day
Cause
ArtsEducationEnvironment/ConservationFundraiserHealth & Wellbeing
Festivals & Events
Air/Water ShowArts FestivalAuto ShowAwards ShowBars & NightlifeCity/Community CelebrationConcertConference/ExpoEthnic FestivalFamily EntertainmentFashion Show/WeekFilm FestivalLGBTMusic FestivalParadeState/County FairTaste/Food Festival
Our event properties average over 250,000,000 visits a week and we can target any age, demographic or interest group
Sample Verticals & Events
Sports
Action SportsAquaticsAuto RacingBaseballBasketballBoxingCollegiate BasketballCollegiate FootballCyclingEquineFishingFootballGolfHockeyHorse RacingIce SkatingLacrosseMotorcycle RacingOlympicsPoloRodeoRugbyRunningSkiingSoccer
Performing Arts
DanceTheaterSymphony/OrchestraOpera
Sports (cont’d)
SoftballSurfingTennisTriathlonVolleyball
Public Attractions/Venues
AirportAmphitheater/PavilionArena/StadiumAuditorium/TheaterCasinoFamily EntertainmentLandmark/Historical/CulturalMall/DevelopmentMuseumTheme/Amusement ParksZoos & Aquariums
Associations
Chambers of CommerceCivic/CharitableMembershipParks & Recreation/BeachesPoliticalProfessionalReligiousSocial/FraternalSports CommissionTourism & Convention BureauTrade/Labor
White Glove Launch SupportOur Account Managers will guide you through pre-launch, setup and launch day, overseeing campaigns through the wrap-up and insights stage
Account Services – Exceeding Expectations
Real-Time ReportingReview your campaigns regularly to discover new opportunities for increased performance.
Creative ConsultationOur creative team can write campaign creative and adapt existing brand assets.
