The Flow of Social Media
Social Media Marketing Essentials
PassionSense of HumorA Love of PeopleCreation of a CommunityA
Personal Touch
Beginning with Facebook
What type of profile should we create?
Business Page or Group?
What should we post?
How can we grow our
community?
What Type of Profile Should we Create?
Business Owners & Executives create your personal
profile
Then, create a Business Page or Group
Do not create a group or page under the profile of an
employee!
It is against Facebooks TOS for a business/organization to
operate a personal profile
Facebook Personal Profile
Facebook Business Page
Why a Page?
Great for brands * Resembles a profile page * Conversational *
Search Engine Friendly * Custom Landing Page * Pair with a widget
on your site * Page creators name is hidden * Customized URL *
Updates may show in fans streams/feeds * Traffic driver * Add
photos, post videos, notes, etc.
Custom Landing Page
Why not a Fan Page?
* Comments and discussions are on display * Can be difficult to
grow the audience*Subject matter is more personal
Ex: Support group, non-profit donors
Facebook Group
Why a Facebook Group?
* Easy to create * More intimate and private, if desired * Great
for non-profits * Requires less maintenance * Activity shows up in
members notifications * Post photos, videos, links, documents *
Create events and invite members
Why Not a Facebook Group?
* Less visual * Not as SEO-friendly * Not able to add
applications * Not widget friendly
What should I post?
*Questions to your fans! * Pictures * Videos * Links to pages on
your site * Blog posts * Events * Funny stuff * Interesting stories
* Features and Benefits
How can I build my community?
* Invite your friends to become a fan/member * Post regular
invites on Twitter * Save it as a bookmark * Send email invitations
(only opt-in emails) * Link to the page/group on YOUR home page *
Include links in your blog posts * Mention Facebook on business
cards, receipts, signs, email signature*Include Fan Widget
prominently on website
Principle of Relevance
edge rank
How to be seen on the News Feed
INTERACTION Questions, Input from Fans
Tagging (use sparingly)
Start a discussion, link to it from your blog, Twitter, or
personal profile
Encourage others to tag your fan page.
Promotions/Contests on Facebook (Certain Rules apply!)
Facebook Contest Guidelines
You cannot: Condition entry in the promotion upon a user
providing content on Facebook, such as making a post on a profile
or Page, status comment or photo upload.
You can: Use a third party application to condition entry to the
promotion upon a user providing content. For example, you may
administer a photo contest whereby a user uploads a photo through a
third-party application to enter the contest.
You cannot: Administer a promotion that users automatically
enter by becoming a fan of your Page.
You can: Only allow fans of your Page to access the tab that
contains the third-party application for the promotion.
Facebook Contest Guidelines
You cannot: Notify winners through Facebook, such as through
Facebook messages, chat, or posts on profiles or Pages.
You can: Collect an address or email through the third-party
application for the promotion in order to contact the winner by
email or standard mail.
You cannot: Instruct people (in the rules or elsewhere) to sign
up for a Facebook account before they enter the promotion.
You can: Instruct users to visit the third-party application to
enter the promotion (as described in Section 3.4(i)). Since users
must have a Facebook account in order to access an application on
the Facebook Platform, if you give this instruction, they will be
prompted to sign up for a Facebook account if they do not already
have one.
http://www.facebook.com/promotions_guidelines.php
Facebook Places/Deals
Other Considerations
Facebook Ads?
Auto-Post Blogs to Facebook Fan Page?
Comprehensive Social Media Strategy
Getting Empoyees Involved!
What's Next for Facebook?
