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Netflix viewing patterns
@tanktoptv | [email protected]
Accurate viewing data for a sample of Netflix viewers
Across all the devices they use
Just to be clear: Tank Top TV doesn’t have a relationship with Netflix. This is data that individual users have granted us access to.
© 2014 Tank Top TV Ltd
2012 2013 time
Each row of dots represents one user’s viewing
Each dot represents a view of a programme or film
© 2014 Tank Top TV Ltd
2012 2013 time
High density of dots – people watching a lot of content on Netflix
© 2014 Tank Top TV Ltd
2012 2013 time
Sparser dots – these people watch less frequently
© 2014 Tank Top TV Ltd
2012 2013 time
Big gaps in viewing – free trials?
© 2014 Tank Top TV Ltd
Binge viewing
A ‘binge’ is a viewing watching more than one episode of a show on the same day
In our sample • 43% of viewing sessions are a binge• 74% of episodes are viewed as part of a binge
© 2014 Tank Top TV Ltd
© 2014 Tank Top TV Ltd
Nearly all episodes of Parks & Recreation are watched as part of a binge
© 2014 Tank Top TV Ltd
5 episodes of Parks & Recreation is roughly 100 minutes of viewing
© 2014 Tank Top TV Ltd
Approximately the same viewing time as 2 episodes of House of Cards or Breaking Bad
© 2014 Tank Top TV Ltd
Individual title tracking
Final series release
Breaking Bad views over time
© 2014 Tank Top TV Ltd
Top
100
TV s
how
s –
epsi
odes
vie
wed Shape of the long tail
emerges clearly, even from a small sample
Want more details? [email protected]