Embed Size (px)
Citation preview
Tap into the Power of Social Media to Build Referral
Relationships for Your Painting Business
Presented by Linnea Blair
Advisors On TargetAugust 17, 2010
What we will discuss today… Discover how to maximize your
professional profile and company listing on social media sites
Learn effective relationship building strategies for social media
Find out about new opportunities and features of social media sites
Learn to leverage your online time by using some easy social media shortcuts
Where do you get most of your business? Existing Customers Referrals from:
Customers Business Contacts Referral Partners
It’s all about relationships! Online networks mirror offline networks.
Leverage the power of your current business relationships and build new ones by creating an effective social media marketing strategy.
Social Media should be just a part of an overall relationship marketing strategy to: Expand your ability to be “top of mind” Expand your audience Educate clients, prospects and referral
partners about what you offer
Do small businesses have to be on Social Media? 31% of business owners don’t use
social media because they don’t believe their customers use it
Do some analysis and competitive research
Try it out to determine best sites for your business
Why Social Media? People do business with people they know
Social Media sites are a good connectors Lots of people are participating
500 million on Facebook 75 million on LinkedIn 25 million on Twitter Social Media Participants tend to be “influencers”
Low Cost Marketing Most sites are free – your cost is time
Good Search Engine Optimization from top sites Opportunity to get your business in front of more eyes
Let’s start with the “big three” social media sites
Why Facebook? 400 million Facebook users 101 million in US as of December 2009 50% of Facebook users in the US are over
35 Almost 20% of US Facebook users are
over 45 More than 50% are Female Most of America’s biggest brand
advertisers are working with Facebook Stats show they’re reaching users across the
age spectrum
Facebook Features Facebook Personal Profile Facebook Groups & Community Pages Facebook Business Pages (formerly Fan
Pages) Facebook Ads Networking on Facebook Social Media Applications & Link Options Facebook “Like” Button on other sites
Your Personal Profile Decide how you want to use your
profile – personal vs. business – or both
Privacy on Facebook Settings Lists Online Status
Applications
Personal vs Professional Presence Keep personal profile primarily for
friends and family Limit the amount of marketing you do
on your personal profile Some crossover is inevitable for some small
businesses that revolve around an individual
Drive traffic and fans to your Facebook Business Page
Create a Business Page Add a Professional Profile Photo or Logo Write a good summary – use key words Add your websites Add content – photos, videos Create a custom URL for distribution Add Events Link Applications to Blog or other networks Drive people to your page
Use Facebook Effectively Visit often Update status Post items of interest (add value) Look for opportunities to grow network Communicate with groups Communicate with key people Find other relevant pages to “like” and
Comment on relevant posts
Twitter Features Short 140 character status updates
can generate quick interest Post from Smart Phone/Website or
Twitter client Link feature to Facebook Page,
LinkedIn Profile or blog can expand your social media reach
Twitter Home Page
Why LinkedIn? Most credible professional online
network Commonly used in the business
world Having a LinkedIn profile is becoming
the norm Enhance your offline networks -
online
LinkedIn Features Professional Profile Company Profile Groups Polls Answers Events
Enhance Your LinkedIn Profile
Current and Past Positions Add a Professional Profile Photo Write a good summary – use key words Edit your LinkedIn URL Add your websites & Edit titles Add Blog feed Add relevant affiliations Get & give recommendations
Network on LinkedIn Visit often Update status frequently and strategically Look for opportunities to grow network Communicate with network Set up a group Join groups Communicate with groups Add events Use answers area
How to use Social Media sites Facebook
Use to connect with personal friends/family Use for business Create a Facebook Business Page Use to broadcast interesting news and promotions to your network
LinkedIn Use to connect with professional connections Use to expand your professional network Use to broadcast what you are doing professionally to your
business network Twitter
Use to broadcast interesting items to your network – social or business
Use to create a buzz and expand your network Use to entice people to buy, act or sign up for something
Link Your Social Media
Facebook Page Wall
Linked In StatusTwitter
Feed
Blog Post
Make it easy – one post goes to
more than one place
Be careful that you don’t create lots
of duplicates with too many
linkages!
A word to the wise “Google” yourself – you already show up
online Manage your online presence Decide how you want to use social media and
connect accordingly Be consistent across personal and
professional spheres Make use of privacy settings Be deliberate about connecting applications
between social networking sites Be smart and be aware
Other Social Media Sites
Other Social Media Platforms
Local Online Business Directories with Social Networking Features
Biznik Kudzu Merchant Circle
Consumer Review Sites Yelp Angie’s List
Social Bookmarking Sites Stumbleupon Digg Twine
Other Social Media platforms You Tube Google FriendFeed Yahoo! Buzz
Leverage Social Media to: Promote your business Network with clients and referral
partners Increase Professional Credibility Expand Your Web Presence Drive traffic to your website Build Brand Awareness Generate Leads!
Connect with us online We share information that we discover to help
you market your business online as well as other information that is relevant to running a successful business
Connect on LinkedIn http://www.linkedin.com/in/linneablair
Follow on Twitter http://twitter.com/AdvisorOnTarget
“Like” the Advisors On Target Facebook Page! http://www.facebook.com/AdvisorsOnTarget
Need Help Getting Started? Social Media Package: Here is what we do:
Set up and/or Optimize Your LinkedIn Profile Set up Your Business Facebook Fan Page Set up Your Twitter Account Link your social media accounts to automatically
update each other Link your Blog to your social media accounts Coach you on developing your networking
strategy using social media in a way that works for you
Contact me for more information about managing your online success !
Advisors On TargetBusiness & Marketing Consulting
Linnea Blair Office: 619.291.3700 Email: [email protected] Web: AdvisorsOnTarget.com Twitter: AdvisorOnTarget Facebook:
facebook.com/AdvisorsOnTarget LinkedIn: linkedin.com/in/linneablair
