TOPIC:

BUSINESS PLAN

PRESENTED BY:

QURAT-UL-AIN MOIN

PRODUCT

INTRODUCTION OF TAPAL:Pakistan’s annual tea demand is 150,000 tons annually.

Tapal with over 62 years of experience exists in the art of tea blending.

A team of 300 professionals ensure that your favorite Tapal Tea meets and exceeds international standards.

Tapal has become the largest, 100% Pakistani owned Tea Company in the country.

HISTORY OF TEA

The discovery of tea has its origins in China in the third millennium.

Yunnan province is considered the birthplace of tea.

Shen Nong is called the "Father of Tea" as well as the inventor of agriculture.

Botanical name of the tea plant is “Camellia Sinensis” and it is cultivated at a variety of tea gardens from China to Kenya.

HISTORY OF TAPAL TEAIn 1947, Tapal started out as a family concern under the personal supervision of its founder, Adam Ali Tapal.

Against tough competition Adam Ali's unique blend, later named Family Mixture, became a hot favorite and eventually the largest selling brand in the unorganized tea market.

Tapal moved from success to success introducing tea brands to suit every taste and pocket, sold from its retail outlet in Jodia Bazar, Karachi.

The company continued to grow under the management of the founder's son, Faizullah A. Tapal.

Today Tapal Tea is managed by the founder's grandson, Aftab F. Tapal.

Aftab Tapal introduced new tea concepts and developed a wide range of tea blends catering specifically to the tastes of people throughout Pakistan.

MANAGEMENT:Aftab Tapal

Mehwish TapalKumail Tapal

Mohammedi Miabhoy Abid Raza

Haroon Rashid Ayyaz Ali KhanMohsin S. Saify

Muhammad ShabbirMubashir Siddiqui

Own Ali Imran Ali

Anjum ParvezArshed Sohail Asher Zahid

Salman Ahmed

MARKET SHARE PICTURE

Unilever PakistanTapalVital TeaTetley

Tapal danedar

Mezban

Tapal tea

bags

Tapal Brands

Family mixture

Tapal special

Gul bahar

Instea

Ice tea Shades

of green

Chenak

Tezdam

We Export Our Product To Sir LANKA

ENVIRONMENTAL ANALYSIS OF THE COUNTRY

POLITICAL ENVIRONMENT OF SRI LANKA: Politics of Sri Lanka takes place in a framework of

a presidential representative democratic republic, whereby the President of Sri Lanka is both head of state and head of

government, and of a multi-party system. 

Social Conditions of Sri Lanka:

Sri Lanka is far ahead of her South Asian neighbours in the accomplishment of human development goals.Life expectancy at birth is currently 72 yrs.High literacy rates.Low mortality rates. The steadily declining population growth, reflect the country’s progress in the sphere of social development.

MARKETING ENVIRONMENT OF SRI LANKA

Competitiveness of Sri Lanka's business operating environment in supporting corporate growth and profitability, compared with regional neighbors.

The large number of consumers.

Largely untapped markets: The penetration levels for many products are low in rural areas.

COMPETITOR ANALYSIS

IN PAKISTAN:

Lipton Yellow LabelSupreme Red RosePearl Dustvital

IN SRI LANKA:

Although Sri lanka is the tea producing country but DILMAH is the only Brand of tea present in Sri lanka we want to provide a quality branded tea to Sri lankan’s people.Dilmah is a brand of ceylon tea.

MARKET SEGMENTATIONAs a whole when we see the market of tea in Pakistan, although it is not clearly segmented but, Tapal did this thing very accurately that it segmented the market very accurately. In Sri-Lanka it is segmented for all tea lovers who wants to change their tea taste.Its 9 brands in the current clearly shows the potential of each brand in each segment define by the company. The main objective of this segmentation is to examine differences in needs and wants.

PRICESTAPAL DANEDAR:1 PKR = 1.4464 LKRPakistani Rupee Sri Lankan Rupee

Weight in Gram Pakistan’s Price PKR Sri-Lanka”s Price LKR

24g 15 10.41

100g 60 41.66

200g 125 86.80

400g 240 166.7

450g 280 194.44

1000g 540 375

PLACE DISTRIBUTION

PROMOTIONAL CAMPAIGN:

MEDIA ADVERTISEMENT:

Tapal promote its product through print and TV ads. Some promotional activities are also done by Tapal in Pakistan. The same strategy we will use in Sri-lanka for Brand Promotion.

THREE YEAR FINANCIAL PLANAmount in Thousands(Rs.)

Amount in Thousands(Rs.)

Amount in Thousands(Rs.)

2012 2013 2014

Sales 19200 23040 25920

Cost of goods sold

Purchases (leaves as raw material)

2880 3456 2592

Labor cost 1920 2304 2592

Processing cost 960 1152 1296

Packaging cost 960 1152 1296

Factory Overhead 960 (7680) 1152 (9216) 1296 (9072)

Gross profit 11520 13824 16848

Other Expenses

Administrative expenses

Administrative salaries

960 1152 1296

Utility bills expense 576 691.2 777.6

Rent expenses 1344 (2880) 1612.8 (3456) 1814.4(3888)

Marketing Expenses

Sales force salaries 2880 3456 2592

Advertising expense 2880 2304 3888

Incentives 960 (6720) 1152 (6912) 1296 (7776)

Distribution Discount (960) (1152) (1296)

Export duty cost (384) (691.2) (1296)

Earning Before Income and Tax (EBIT)

576 1612.8 2592

Taxes (384) (460.8) (518.4)

NET PROFIT 192 1152 2073.6

FINANCIAL SUMMARY:Tapal Pvt. Limited Company made plan to expanding his business.

We will export our tea Brand Tapal Danedar in Sri-Lanka.

In Sri-lanka there is only one competitive brand Dilmah.

In the First year of our Export our sales target was 20000 cartons.

When we will achieve this target we will increase our target in the second year to 24000.

If this target will achieve in the second year we will increase our target to 27000 in the third year.