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Submitted To: Ma’am Sidra NaeemSubmitted By: Roll No
Ishtiaq Bhatti 17 Mubbashir Saeed 40
BBA(Hon’s) Subject: Principal of Marketing
Introduction Tcs was founded in 1983 with only 12
stations and and taking only 25 booking in the very first day. And according to the organization this is a very good sign for a organization.
In 1990 the tcs is become a leading courier Company in PAKISTAN due to expand it network In all over the PAKISTAN and to provide good services to their customers
In 1992 the tcs expanded its network internationally and connected with UAE and CANADA.
Target Market Business Men
Student
Shoppers
Marketing TV adds
Advertisement Website Packages Sponsors
Website Analysis Tcs provides many
facilities on their website for their customers . • This is the view of home page of the website. Tcs provide tracking facility on site. • one can get valuable information about the organization from this site.
Other website Tcs connect Tcs have own
another website that is www.tcsconnect.com this is a online shopping website . If any person buy any thing it will be deliver through TCS
Contract Tcs have a contract with a
shopping site www.symbios.com.pk
Packages Marketing Red Box : Send all
you want, to your loved ones
Sentiments Express
Student Express
Strength Vast Network
Brand Name Product Insurance
Strong Management
Weakness Not covering lower
areas
Manpower
Company Policies
Cost Structure
Opportunities New Market
New Services Online market
New Technology
Threats Inflation
Government regulation
Change in tastes
Competitors
Price
Promotions
Place
People
Market Mix
Market Mix Price According to weight Student , Business man
Place Stations all over
Pakistan Mainly in big cities
Promotions Advertisement &
Packages , sponsors . Technology
PeopleCustomers ,workers
employees & Banks