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TCS Innova*on Forum | London | 28 May 2015
The Digital World in 2025
In the workshop on the 28th May we will address 4 topics
Looking Ahead
TCS and Future Agenda Digital Insights for 2025
Your Views of Emerging ShiLs
Impacts and Implica*ons
Looking Forwards Organisa*ons increasingly want to iden*fy and understand
both the an*cipated and unexpected changes so that they can be bePer prepared for the future.
Future Agenda The Future Agenda is the world’s largest open foresight program that accesses mul*ple views of the next decade from around the world so all can be bePer informed and s*mulate innova*on.
Future Agenda 1.0 Top Insights for 2020 From the 2010 program, 50+ key insights on the next decade were shared widely via books and online and have been extensively used by many organisa*ons around the world. Several relate to the impact of digital.
Future Agenda in Numbers The first Future Agenda programme engaged many views in 25 countries.
Future Agenda 2.0 is doubling the face-‐to-‐face interac*on, engaging directly with 100,000 consumers and raising online sharing, debate and discussion.
Future Agenda 1.0 1 HOST (Vodafone) 16 TOPICS 25 COUNTRIES 50 WORKSHOPS 1500 ORGANISATIONS
Future Agenda 2.0 35 HOSTS 20 TOPICS 50 COUNTRIES 100 WORKSHOPS 2500 ORGANISATIONS
The Digital World in 2025 – Some Ini*al Views
Ubiquitous Data Access By 2020, we will finally be connected everywhere -‐ everything that can benefit from a network connec*on will have one and
all will have the poten*al to access more informa*on.
All DigiOzed By 2020 all the world’s informa*on is digi*zed, storage is nearly free and the volume of data in the world is doubling monthly –
we can all instantly access the 21st century archive.
Dynamic Pricing Real-‐*me data from pervasive smart meters, intelligent infrastructures
and ubiquitous tracking services create plaeorms for the dynamic pricing of resources, access and travel to manage demand.
Owning Your Digital Shadow Increasing consumer awareness of the value of their digital footprints drives the desire for greater ownership and control of personal data
-‐ balancing access with convenience and benefit.
PredicOve AnalyOcs The mining and (re)combina*on of mul*ple disparate data sources to
model and analyze current and historical facts enable more organisa*ons to predict future ac*ons and bePer an*cipate emergent needs.
Cocktail IdenOOes The need to differen*ate between real and virtual
disappears -‐ who you are ceases to use a singular iden*ty as we concurrently manage and share mul*ple iden*ty poreolios.
Knowing The Unknown By 2020 people and connected objects will generate 40 trillion gigabytes of
data that will have an impact on daily life in one way or another. This data will make known about us things that were previously unknown or unknowable.
Linkability of Open Data No data will be truly anonymous: Current open data prac*ce assumes that
technology will be not be able to relink it to its source. This is not the case and so, by 2025, we will see different levels of de-‐iden*fica*on.
Global vs. Local Technology is by its very nature global and data does not respect na*onal
boundaries. Can na*on states con*nue to set the rules or will tension in global interoperability drive us to design for global standards but with localised use?
Intelligent Highways Assisted driving and driverless cars work with mesh networks and ubiquitous mobile connec*ons to deliver automated highways that improve safety,
increase capacity and reduce conges*on: Cars don’t crash.
Data Marketplaces Data is a currency, it has a value and a price, and therefore requires a market place. An ecosystem for trading data is emerging -‐ anything that is informa*on will be represented in new data marketplaces.
Skill ConcentraOons The growth of the nomadic global elite ci*zenship accelerates the
concentra*on of the high-‐skill / high-‐reward opportuni*es within a select group of globally-‐connected ci*zens, who move ahead of the urban pack.
Value of Data There is a huge economic incen*ve to generate and collect data from whatever sources it becomes available. As more data from more things
becomes available, we can expect to see a data ‘land grab’ by organisa*ons.
Privacy is a Public Issue The public’s percep*on of the threats to privacy, personal freedom and autonomy is growing. Privacy has already emerged beyond a niche, specialist concern to being a mainstream public issue.
Seamless Ubiquitous Payments The ability to ‘transact anywhere’ with integrated, sophis*cated
authen*ca*on such as biometrics increases: More contactless technology and a convergence of standards, enable global informa*on exchanges.
Data Islands Some economies seek to maintain closed or parallel networks, independent of global systems. Different approaches from the standard are developed for
major popula*on centres and, in *me, could have global reach.
Digital Engagement Ci*es are using digital plaeorms to bePer plan for the future and encourage public engagement. Using new technology and big data to support strategic planning of a city can help improve public engagement with the process.
Personalised Diagnosis Despite concerns about privacy and ownership, increased access to personal health data will challenge exis*ng healthcare models focused on stereotypical condi*ons. In the future expect personalised diagnosis to be commonplace.
Personally Curated Data ‘Personally curated’ sources of data will have higher value simply due to the fact that they will represent the actual wishes and desires of an individual,
rather than the presumed wishes and desires based on derived data.
Paying for Privacy We do not currently understand the value of our data or how it is
being used and so are giving it away. In the future we might be willing to pay more for our privacy than the data we share.
The Rise of Machines The growth in the intelligence and capabili;es of machines presents both a threat and an opportunity: Greater AI and automa;on free up ;me, but also
threaten jobs -‐ both low skilled and managerial / administra;ve roles.
Living in Glass Houses If we get it right, we will be more comfortable to metaphorically ‘live in a glass house’, allowing our personal informa;on to be widely accessible in return for the understanding that this enables a richer, more ‘aFuned’ life as a result.
Data/Human Teaming Faster and more convenient access to raw and sophis;cated data analysis,
through mobile and wearable technologies, means that data-‐enabled decision making will increasingly become the norm for consumers and ci;zens.
Seamless Data Representa>on Improvements in the way in which data is visualized and presented leads to rising consump;on and wider use. In turn, we see greater efficiencies and benefits for individuals, companies, governments and society as a whole.
Data Impurity As more decisions are made with reference to Big Data analysis -‐ the ques;on of if data is well collected, or manipulated, will become more important. ‘Data standards’ will emerge to cope with growing complexity of merging data sets.
Masters of Our Data In 2025 there will be a seamless border between digital and real where the digital truth becomes the real truth. We should increase awareness
of our digital shadow becoming ‘masters of our data’.
The Composite Consumer Flexible digital iden;;es allow consumers to connect with each other even as they connect with brands. Loyal rela;onships will be made not just with individual customers but also with families, couples, and groups of friends.
Personal Data Store Led by developments in authen;ca;on systems, new personal data plaSorms migrate into the world of marke;ng. These lead to seamless and universally accepted creden;als stores that share data with mul;ple brand partners.
Low Value Payments One area that is likely to see significant transforma;on is low value payments -‐ everyday, high-‐frequency purchases for which cash is used (typically sub $10
transac;ons) and make-‐up the bulk of cash transac;ons today.
Sub $10 transac;ons will become increasingly fric;onless, ;ed into pay-‐as-‐you-‐go business models i.e. on-‐demand content.
Intelligent Networks Self-‐aware, self-‐adap*ng, intelligent networks will be able to understand
their user’s needs and automa*cally act to deliver the best, personalised experience at a substan*ally reduced cost.
Public Data Economically connected data can play a significant role that will benefit not
only private commerce but also na*onal economies and their ci*zens. Analysis can provide the public sector with a new world of performance poten*al.
ProliferaOon of Currencies People will increasingly use mul*ple forms of currency in different contexts: alongside na*onal legal tender, we will see more local and crypto-‐currencies – many decoupled from exis*ng systems.
Nothing is Lost – Nothing is Stolen With everything a node in the network, the Internet of Things transi*on means that all items and tagged and can be traced. As such we cease to
worry about misplacing items and can see the end to burglary.
Self-‐Organised Learning By removing adult restric*ons on educa*on and providing children with Internet access and on-‐line support and encouragement,
children are able to self-‐organise and learn.
Future Agenda 84 Brook Street London W1K 5EH +44 203 0088 141 futureagenda.org
The world’s leading open foresight program
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