KETAN .K. SONI

Other Brands : Rajani(205), Mukesh

Golden(260), No.1, Navratna(180), Sunil Tea

Few Tea outlets been served by Viral

Feedback from No.9 Users :

More Cupping's, Quality, Taste, etc

Steep Price hikes.

2 Ketan Soni

Other Brands : No.1(260)

People using No.9 get it from our COCO outlet

Huge Market(>1 Ton/ Mth) with minimum Avg.

45 Kgs/Canteen but Lacks in Service

Feedback from No.9 Users :

Steep Price hikes but Quality has dropped.

3 Ketan Soni

Other Brands : Mukesh Golden(270),

Bhramand(90), Patel, Jain, Sangam(170),

Rajani(200), Ahmd brand(160-200), No.1(260) & a

huge loose Tea(130)

Huge Market of Loose Tea

Lacks in Service

Feedback from No.9 Users :

Steep Price hikes but Quality has dropped.

4 Ketan Soni

Other Brands : WB(180)

People get the Tea mainly from our COCO outlet

but, also from their Kirana shops as they give it

on Credit & also at a lesser rate

Feedback from No.9 Users :

Steep Price hikes but Quality has dropped.

5 Ketan Soni

Other Brands : WB(150)

People get the Tea either from Delhi gate or

from other outlets but Lacks in Service

Feedback from No.9 Users :

Steep Price hikes but Quality has dropped.

6 Ketan Soni

‘GOLD sells as hot cake’

Other Brands : Mukesh Golden(260), Gujarat

Gold(210), Assam Gold(180), Dheeraj(180), Patel

People mainly buy Tea on Cash but Mukesh

Golden serves few of them through Fariwalas

Feedback from Mukesh Golden Users :

More Cups, Higher Quality, More kadak/color, Never

gets black while re-boiling.

7 Ketan Soni

It is a GOLD Market : Highly Preferred &

Demanded

Other Brands : Mukesh Golden(240/260),

Gujarat Gold(200), Aditya Gold

People mainly buy Tea on Cash but Mukesh

Golden serves few of them through Fariwalas

Feedback from Gold Users :

Credit, Service, Relation, etc.

8 Ketan Soni

Other Brands : Mukesh Golden(240), Nutan Golden Dust, WB

Mukesh Golden serves few of them through Fariwalas

No.9 has good presence but people buy it from our Outlet, Kirana store, etc

Brand dilution – No.9 mixed with a low price loose color tea which we lack in

Feedback from No.9 Users : Higher price, lower cups, Tastes good, etc.

9 Ketan Soni

Other brands like WB, MG, etc gives service to

vendors whereas we do lack in service

Users of No.9 have claimed about the benefits

they derive from using the brand but Non-users

are Unaware about the same

Due to steep price hike vendors expressed non-

viability to survive in the future with the

continuing price hikes, raising the same would

impact their consumer base

Consumer Demands Taste &/or Color (Area-wise)

Confusion between Bhagal pack & No.9 pack 10 Ketan Soni

Backsets @ Tea Stalls : Follows ‘Earn Today, Spend Today’ principle having low

investment capacity

Purchases either from Franchisee (on Cash) or From Mom n pop stores (on Credit) with pricing benefits

Single point dealing (Kirana stores), all being on credit

Lacks Immovability : High risk (No proper place)

Withstanding Creditability

HIGH RISK – HIGHER RETURN Segment

Attract & Retain them by Showing their Benefits from product usage.

Regular service Commitment by us (Weekly Twice) and extending them short period credit

11 Ketan Soni

Making these Tea Vendors aware about the benefits

they could derive in using our brand (Ad.)

Starting and ensuring a Continuity in Service, can

ensure growth in this segment (Fariwala’s)

Extending Credit and Ensuring need-based product

(adding Gold product to our kitty)

Placing Vending machine in the Textile market, etc.

Uniformity in the Packs : Bhagal & No.9

Diversify & build a portfolio. 12 Ketan Soni