THREAT & ENGAGEMENTANALYTICS

SUMMARY

• Threat and Engagement Analytics provides:

– threat score for all your website visitors

– engagement score for real visitors

– identify invalid and low quality traffic

– increases return on advertising spend

CORE PROBLEM

• WHAT IS BOUNCE RATE?

• WHAT’S A GOOD BOUNCE RATE?

– QUORA - 50%?

– SEOMOZ - 25%?

– I SAY 5% IS GOOD

– I SAY 2% IS IDEAL

WHY IS BOUNCE RATE HIGH?

• MANY BOUNCED VISITORS ARE HUMAN LIKE BOTS

• aka FAKE VISITORS THAT LOOK REAL

• HUMAN BOTS DESTORY ECOMMERCE

ABOUT ME

• IGOR SOSHKIN

• CEO OF SHOPPING CART ELITE

• 9 YRS OF FRUSTRATING EXPERIENCE IN PPC

• YOU JUST DON’T KNOW WHAT YOU’RE BUYING

SOLUTION

• SOLUTION EXISTED ONLY WITHIN GOOGLE

• UNTIL NOW!

• 100s OF ALGOS TO CATCH HUMAN LIKE BOTS

– EX: MOUSE MOVEMENT WITHOUT A MOUSE

• 100s OF TRAPS TO MEASURE ENGAGEMENT

• PREDICT ENGAGEMENT TRENDS FOR CAMPAIGNS

• WORKS ON DESKTOP, TABLET & MOBILE

THREAT DASHBOARD

ROI DASHBOARD

ROI DETAILS

THREAT DETAILS

ENGAGEMENT DETAILS

ENGAGEMENT PAGEVIEWS